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Learner Reviews & Feedback for Brand and Product Management by IE Business School

2,271 ratings
486 reviews

About the Course

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top reviews

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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426 - 450 of 488 Reviews for Brand and Product Management

By Adegboyega O T

May 15, 2020

The Professor gave clear explanations with relatable examples.

The navigation on the site was also easy

By D V K

Jul 5, 2021

A wonderful course that is very well structured and paced. The modules are very informative.

By Nana K

May 25, 2019

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

By Mauro

Aug 24, 2017

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

By Rene G

Jan 24, 2017

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

By Rishabh g

Jul 14, 2020

Excellent Course. Great Quiz modules. Clarity in process with definite examples.


Oct 1, 2016

better accent clean verbal this is how every course should be slow and steady

By Sandeep K

Sep 1, 2020

The Course was really insightful and and it has cleared my basics very well

By Tursunai B

Sep 28, 2020

it was informative and full of useful material but a bit boring sometimes


Aug 8, 2021

Had an amazing insight into the topic through some wonderful explanation

By Alaa B

Nov 18, 2021

This course is essential for every professional in the marketing field

By Sunishka G

Aug 11, 2020

Needed more graphs and slide ppts for clarity in some of the modules

By Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

By Varad K

Nov 25, 2020

Very Knoledgable and important course. Good Teacher as well

By Ryan P

May 3, 2018

Very thorough and insightful with many practical examples.

By Mayur S G

Jan 10, 2021

great courses. hope it will be boost my career ahead.

By Ricard B T

Jul 4, 2016

Muy buen curso, con una excelente y práctica materia!

By Manuel R O

Oct 6, 2020

Really good with some examples and great insights.

By Sagar R B

Jul 4, 2021

Very comprehensive but easy to understand content

By Aliexo f

Feb 23, 2016

The depth of the topic taught is really amazing

By Aarti v

Apr 14, 2020

best course for understanding brand marketing

By SeyedKamalAddin R

Feb 29, 2016

Good course.

just, it does not go in depth

By Eugene T

Mar 13, 2016

Great course for Branding Insights!

By uday k

Nov 22, 2020

it was a great learning experience

By Kajal R

Jun 22, 2020

The course was a great help to me.