Oct 15, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
By Daryna Z•
Jun 15, 2020
This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.
By Pedro M•
Jun 02, 2020
Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.
A benchmark for Coursera offerings
By Alin C F•
Jul 08, 2016
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.
Thank you for this awesome course!
By Shubham G•
Apr 16, 2020
The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.
By SHAIJUMON P V•
Jul 28, 2020
The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company
By Sweta J•
Apr 11, 2020
Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!
By Siddharth S T•
Feb 23, 2019
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
By Phanikar H•
Jul 08, 2020
Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.
By Alessandra S•
Nov 11, 2017
I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!
By Kiran M•
Oct 28, 2017
Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.
By Francesca A•
May 27, 2016
The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.
By Shruthi S•
Nov 28, 2016
A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!
Dec 29, 2016
By Kingslin J•
Feb 27, 2020
Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.
By Pinal C•
Sep 22, 2019
amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.
By Joe T•
Sep 15, 2018
Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.
Dec 24, 2016
Very engaging and informative course.
I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.
By HABEEB A Y•
Jul 30, 2019
This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.
By Smruti M•
Jun 29, 2017
I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.
By khalil s•
Jun 24, 2019
Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.
By Adarsh N S•
Jun 12, 2017
Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.
By Roberto A•
Oct 08, 2020
This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.
By Arnon S•
Jul 01, 2019
Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!
By Juan P C M•
Apr 30, 2020
It was a very interesting course, that gave me a lot of tools in marketing. Luis was a really good professor and very easy to understand.
By katherine c•
Oct 28, 2019
me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion