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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

985 ratings
259 reviews

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

Jun 6, 2020

I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.

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251 - 256 of 256 Reviews for Brand New Brand

By Abdurrafay Q

Mar 21, 2021

This course is very helpful but the grading system is too complicated and leangthy and needs modification

By Magali C B

Apr 8, 2021

Repetitive, but really good:) i really practiced my creative side

By Khan Z A

Aug 10, 2020

It was a great experience taking this course

By Anisa S P

Jun 16, 2020


By arshla j

Sep 24, 2016

Good way to get started with doing from just listening or reading.

By Amanda P R

Dec 3, 2020

good, but needs to improve