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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

817 ratings
215 reviews

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

Jun 6, 2020

I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.

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151 - 175 of 211 Reviews for Brand New Brand

By Maria C A M

Nov 19, 2020

What a good way to end the specialization!

By Rosario C T

Sep 29, 2016

Love the whole process. I learned a lot!!


Jun 24, 2020

I have gained a lot through this course

By Manash G

May 19, 2017

This course is a must for all designers

By Ali A

Oct 20, 2020

very usefully course and spelization

By Austin B

Sep 26, 2019

Practical and artistically demanding

By Melinda G

Jun 27, 2017

Great course! I've enjoyed it a lot.

By 朱思超

Aug 14, 2017

Great course! learned a lot from it

By Olya T

Aug 30, 2019

Excellent course!!!

I love it!!!!!


Dec 11, 2018

Thank you, It was Really useful .

By Sofía V d l T A L

Nov 25, 2020

This is a very valuable course!

By Leonardo D O

Sep 1, 2020

Love it! i really recommend it.

By Yulia S

May 6, 2020

Amazing and interesting course!

By Julie S

Mar 8, 2019

I enjoyed the course very much.

By Jane R R S A

Jul 30, 2017

Great course....I'm so inspired

By Maria J B V

Dec 27, 2017

Excellent course, I like it :)

By Balam J

Oct 11, 2020

best knowledge on creativity

By Aroosa

Jan 15, 2021

Everything is quite awesome

By Jonathan O

Mar 13, 2018

great course learned a lot

By Gustavo P

Sep 28, 2016

Excellent! Nothing minus!

By Tatiana S

Mar 10, 2017

Very interesting course!

By Marcelo B

Nov 20, 2020

Thanks for this course.

By Victoria B

Aug 12, 2020

Loved this certificate

By Vineet R K

Feb 19, 2017

Nicely designed course

By Vilcsek F

Sep 28, 2016

***** Excellent *****