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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

895 ratings
243 reviews

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

Jun 6, 2020

I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.

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151 - 175 of 239 Reviews for Brand New Brand

By Peter S

Sep 26, 2016

Great class, pushed me to be better and develop my skills.

By D.A.Tran

Feb 13, 2019

I really like this course. I have learned a lot from it.

By Fergus N

Oct 4, 2016

A well presented capstone to the Graphic Design series.

By Olena K

Oct 12, 2020

Thanks a lot. It was very informative and interesting.

By Juan C S

Aug 20, 2017

Love the course and what it tries to help us achieve!

By Daniel D

Sep 1, 2016

Great!!!! I love Coursera and CalArts!! Thank you! :)

By Lise Y

Jul 19, 2017

Wonderful set of courses, I got so much out of this!

By Syed V A R

Sep 28, 2016

I love this course, learned many new things. Thanks

By Claudia M L T C

Sep 19, 2020

What a good way to end CALIs Graphic Design. Nice!

By Emmanuel A

Mar 22, 2020

A good way to develop your graphic design skills.

By Allaa m

Jul 22, 2018

this course was so useful , strongly recommend it

By Adele

Sep 18, 2017


By Srishti S

May 2, 2020

It was unbelievable, it was a great learning!

By Anand V

Jun 27, 2018

It's a good experience on this project course

By Dominik M

Mar 15, 2019

Great course, I give my 100% recommendation.

By Maria C A M

Nov 19, 2020

What a good way to end the specialization!

By Rosario C T

Sep 29, 2016

Love the whole process. I learned a lot!!


Jun 24, 2020

I have gained a lot through this course

By Manash G

May 19, 2017

This course is a must for all designers

By Daniele D

Mar 20, 2021

Great course with hands on learning.

By Ali A

Oct 20, 2020

very usefully course and spelization

By Austin B

Sep 26, 2019

Practical and artistically demanding

By Melinda G

Jun 27, 2017

Great course! I've enjoyed it a lot.

By Francesca F

Apr 30, 2021

Very interesting and well explained

By 朱思超

Aug 14, 2017

Great course! learned a lot from it