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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

936 ratings
247 reviews

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

Nov 9, 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

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226 - 244 of 244 Reviews for Brand New Brand

By Iftikhar B

Nov 9, 2020


By Samah M A E

Jul 10, 2020


By Ahmed A E G B

Jun 30, 2019


By nudrat n

Mar 12, 2021


By Nagaraja G

Nov 6, 2020



Nov 1, 2020


By Jade A A

Oct 29, 2020


By Elaf H A

Apr 19, 2018


By Kit C

Sep 4, 2019

This course is exactly what you need to kick start your career in Graphic Design, you'll learn to design a brand from scratch and to materialize your concept to the material world. This course offers the necessary tools to create and develop a brand, starting from the basics of concept (how to generate ideas, figuring out essential elements of branding, etc) to how to present your project visually.

By Peter B

Oct 18, 2019

This was very enjoyable to go through. I actually would have preferred for this to have been a longer, and more detailed project, with the existing content as the first part, a more in depth application section and a third brand guidelines document to explore the technical application side further.

By Christine E

Sep 12, 2020

I learned a lot due to the great teachers at coursera, but I think the peer-reviews doesn't help because there are so many people that try to just get a certificate with giving the minimum or copy other peoples work. It would be better if there were external reviewers.

By Rie M

Mar 15, 2021

I loved the program! I can use it directly to my portfolio. Only improvement that I can see is that at least once, a staff member should evaluate the work so that the grades will have a real professional feedback.

By Lidia E F C

Mar 12, 2021

Good Course, I just think it needs to be updated. It was created 5 years ago. But overall, I really enjoy all the classes.

By Abdurrafay Q

Mar 21, 2021

This course is very helpful but the grading system is too complicated and leangthy and needs modification

By Magali C B

Apr 8, 2021

Repetitive, but really good:) i really practiced my creative side

By Khan Z A

Aug 10, 2020

It was a great experience taking this course

By Anisa S P

Jun 16, 2020


By arshla j

Sep 24, 2016

Good way to get started with doing from just listening or reading.

By Amanda P R

Dec 3, 2020

good, but needs to improve