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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

935 ratings
247 reviews

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

Nov 9, 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

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151 - 175 of 244 Reviews for Brand New Brand

By Luis G M

Mar 11, 2021

Excellent course, well planned and practical in its outcomes

By Claudia R A C

Jul 3, 2021

Sin duda es un curso que me servirá para mi rol profesional

By 魏清君

Dec 26, 2016

Very good course, very systematic knowledge about branding

By Peter S

Sep 26, 2016

Great class, pushed me to be better and develop my skills.

By D.A.Tran

Feb 13, 2019

I really like this course. I have learned a lot from it.

By Fergus N

Oct 4, 2016

A well presented capstone to the Graphic Design series.

By Olena K

Oct 12, 2020

Thanks a lot. It was very informative and interesting.

By Juan C S

Aug 20, 2017

Love the course and what it tries to help us achieve!

By Daniel D

Sep 1, 2016

Great!!!! I love Coursera and CalArts!! Thank you! :)

By Lise Y

Jul 19, 2017

Wonderful set of courses, I got so much out of this!

By Syed V A R

Sep 28, 2016

I love this course, learned many new things. Thanks

By Claudia M L T C

Sep 19, 2020

What a good way to end CALIs Graphic Design. Nice!

By Emmanuel A

Mar 22, 2020

A good way to develop your graphic design skills.

By Allaa m

Jul 22, 2018

this course was so useful , strongly recommend it

By Adele

Sep 18, 2017


By Srishti S

May 2, 2020

It was unbelievable, it was a great learning!

By Anand V

Jun 27, 2018

It's a good experience on this project course

By Dominik M

Mar 15, 2019

Great course, I give my 100% recommendation.

By fernanda v m

Jun 24, 2021

I like this course so much it was wonderful

By Maria C A M

Nov 19, 2020

What a good way to end the specialization!

By Rosario C T

Sep 29, 2016

Love the whole process. I learned a lot!!

By Adriana G B

Jun 6, 2021

Excelente curso, muy completo y práctico


Jun 24, 2020

I have gained a lot through this course

By Manash G

May 19, 2017

This course is a must for all designers

By Daniele D

Mar 20, 2021

Great course with hands on learning.