Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Saniya C•
I thoroughly enjoye this course, wish there was more of it! Prof. Nader Tavassoli has done a great job at designing and delivering the course and the modules. I have learnt some every interesting and eye opening concepts and I will apply them in my professional life.
By Vlada S•
This was much more then I could imagine! So interesting! The course included so many interesting examples and the teaching level is very high. I was looking for more branding courses from London business school but couldn't find, hope there will be more in the future.
By Bose S•
I thoroughly enjoyed learning Brand Management from the MOOCs of Prof. Nadar Tavassolli. Thanks to the University of London & London Business School for offering this course through CoursEra.
Thanks to Coursera for making this course and knowledge available as a MOOC.
By Dheeraj K•
Very useful course that has a holistic approach to cover all aspects. I am a creative and content professional but this course has opened my mind to think deeper about brands when building media solutions. The instructor tone of voice, pace and smile is pleasant :-)
By Arif U H•
I'm student of Entrepreneurship but this course was eye opening for me. It was very insightful and it sensitized me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.
By Fernando V•
After 5 weeks, just have to say a big thank you for professor Nader Tavassoli, University of London and Coursera for this great opportunity. Valuable and rich content, interviews, business cases. Happy to finish this challenge and looking forward for the next one!
By Octavio A•
This is definitely a good decision for those wanting to expand their limits and overcome few old'style ideas in regards Brand marketing. A refreshment for the knowledge to acquire during these disruption times where everything is interconnected at a global basis.
By GLORIA M M C•
The course is excellent. The concepts are explained really good with clearly examples. Also, I think the many interviews with employee from different business helps a lot to understand how the theory fit in the real world and how they have to adapt in each sector.
By Suee C•
I always wanted to take a brand management course while I've working for brand space. This course taught me clear perspective with refined words and explained the process how to build brand image. Thank you prof. Tavassoli. I enjoyed a lot throughout this course.
By SHAHIN A•
I am very much happy that I learned lots of
Things from this course.It will help my career in future. On the other hand, I am so happy that I got a certificate from well known and renowned university in England.I know this University of London since my childhood.
By David T•
An exceptionally well structured, presented and very manageable introduction to Brand Management. Professor Tavassoli's approach really engages course participants. I work in international education and this has proven to be a very useful and interesting insight.
By Malik B A K•
I really enjoyed this MOOC. I thought it was well planned and layed out, easy for me to follow. The work load (H.W. & Quiz) was just enough, so i could finish everything with enough time, learn about the topics and not feel over loaded and rushed. it was Awesome.
By IVAN B•
Precious course, catered to seasoned professionals in marketing and executives. Deep-dive into brand value and brand management. Interesting concept of employee-based brand equity and filled with high caliber interviewees from some of the most admired companies.
By Liliana P•
Thank you Professor Tavassoli for this amazing course and to share with me your knowledge. Great compliments for your preparation and professionality. I really appreciated your lessons and explanations.
Hope to have the possibility to follow many other courses!
By Holly G•
Really interesting course with a good variety of information on branding, marketing and business strategy. The inclusion of interviews with CEOs and marketers from a variety of different external companies really helped to add context to the subjects discussed.
By Jugjot S W•
In a short MOOC, this course is perfectly curated to make one understand the various stages of Brand building & the nuances that make the same happen! Thank you Prof Nader for putting this amazing course together! Recommend for any brand building enthusiast ...
By Madalene G•
Professor Nader Tavassoli does a wonderful job of explaining important Marketing and Branding practices while also keeping the course very engaging. I highly recommend this to anyone who is interested in the business field-you will learn valuable information!
By Veronica F•
It was a great course, I learned a lot, and for me is very helpful that every concept had a real-life example, I will develop everything I learned in the company I work with, I obtained great ideas from this course! And now I'm a fan of London Business School!
By Alan L•
The Course is fast and right in the first video we have a big impact on what we will learn and improve. The Course is the chance to improve knowledge and makes the course a differential in the way we see a brand and helps us discover the right path to follow.
By jordi m•
really good course, explain subjets that ther courses dont cover, in a simple way so everybody can understand with previous knowledge or not. very very recommended for everyone that want to know more about branding and how affect the organization as a whole.
By Gabriel G•
I've been working in the marketing field for 8 years and this course completely shifted the way I looked at branding, and how I do things at the office. While the course does not offer much guidance on techniques, the mind-shift was worth it. Thanks to Nader!
By Sanjay P•
This course takes you through the dept of the brand management right from business till behavior with many different frameworks
This course is holistic in its approach and interviews with CEO of few companies adds practical values to the theoretical concepts
By Lara P•
I thoroughly enjoyed the lecturer's openness and expanse knowledge of the marketing field. Would love to be in a lecture hall and to engage even more. It was very insightful and very interesting. Definitely can see myself leaning towards a marketing career
The MOOC on Brand Management was very insightful. Our instructor Nader Tavassoli provided multiple practical, relatable examples to take us through the concepts. The interviews with various industry experts was engaging. Thanks, for a wonderful experience.
By Ilias A•
Intresting,Engaging,you can finish it without much effort if you want but it fullfils its full potential if you think about the concepts and analyse them with your own examples.
Mr Nader Tavasolli was great at passing knowledge to his students.