MS
Mar 16, 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
SS
Oct 22, 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
By Nirali S
•Apr 26, 2022
I am really surprised with the amount of knowledge that I could learn with this course. Very comprehensive and well planned and well taught MOOC. Thank you!
By Umang
•Jan 3, 2022
It's really helpful course.Not only it helps you to understand brand management but the examples given by instructor also helps to understand it practically
By Alberto M
•Nov 2, 2020
Definitely a great, insightful course. Prof. Nader Tavassoli is truly amazing and really crafted this course around LBS brand's purpose. Highly recommended.
By Natalia R
•Aug 4, 2020
This has been a great course and experience! Professor Tavassoli is very knowledgeable and his lessons contained many examples that made clearer the topics.
By Jordan B
•Nov 29, 2022
Fantastic course. The course helped us find real meaning in our brand, create a brand purpose and create internal behaviors to deliver on the brand promise
By Kshitij S
•Jul 18, 2022
Absolutely brilliant course. The live industry examples given with people from the industry were amazing. Learnt so much with this course. Thanks to LBS!!!
By Sarah
•Nov 28, 2021
Professor Tavassoli is very knowledgeable and explains each concept in great depth. He made it very easy to understand and the information was interesting.
By April R
•Aug 9, 2021
This was my very first business class and I've learned so much about what goes on behind the scenes of a company to get their products branded! Thank you!
By Jiwon L
•Jul 27, 2021
Highly insightful and instructive course to learn and practice brand management. Huge thanks to professor Tavassoli and the Coursera team for the lectures.
By Marusia K
•Sep 30, 2020
Amazing course! All the lectures were interesting and the instructor is great. I’ve got lots of new insights, so this program was definitely useful for me!
By niloufar e
•Dec 14, 2022
That was a great opportunity for me to get know the best companies branding strategies and learn the new ways which lead us to be different in this field.
By Danish K K
•May 8, 2022
It was a great course. i have learned a lot about how branding works and why is branding so much important.
This course has definitely upgraded my skills.
By Christine M
•Mar 29, 2022
The lecturer was so thorough and took time to demystify every sub topic. I enjoyed the exercises and the peer reviews taught me alot from other students.
By Vedaant M
•Jun 1, 2021
Very deep understanding of the word 'BRAND' and all of the things that work around it. Quite illustrative with various case study examples and interviews.
By Harsh M
•May 5, 2020
This was my first Coursera Course and the experience is just amazing.
Thanks to London Business School and Professor Nader Tavassoli for this amazing MOOC.
By lucas e
•May 3, 2020
A Masterclass delivered by Professor Nader Tavassoli, I can't thank enough for his obvious vocation for teaching and great ability to convey his knowledge
By IFEANYI A
•Sep 24, 2022
Very useful course in our today world and moreso, an excellent lecturer who made the course so interesting and worthwhile. thank you so much Prof. Nader.
By Yogesh P
•Feb 4, 2022
A very engaging learning course and Professor has exceptionally well explained about brand alignment with business, brand purpose and behaviour alignment
By RUDRA K V R G
•Jan 4, 2022
ITS WORTH LEARNING COURSE TO UNDERSTAND BRAND AND ITS BEHAVIOR , BUINESSCONCEPT ALSO WELL EXPLAINED ... THANK YOU Prof. NADER AND FOR HIS RENTLESSEFFORTS
By Cristiane H
•May 16, 2021
A coherent course about how brand management is a key element both externally and internally, and more than just what a brand looks like and sounds like.
By Khalifa A
•Apr 22, 2021
Excellent Course. Am looking forward to enrolling for this course further and improve my skills. Looking forward to being a CEO some day. So help me God!
By Cate S
•Dec 3, 2020
Great course, I especially appreciated the weekly assignments, getting feedback from my peers, it was a really great course, I would highly recommend it.
By Sabine O
•Oct 25, 2020
I enjoyed this course so much! Lots of learnings and the instructor explains the ideas so well and gives great examples! Thank you for this great course!
By Srishti V
•Oct 7, 2020
This was my first course on coursera. I simply loved it. The professor teaches the concept very well. The assignments are fun. A big thumbs up. 10 stars.
By London T
•Aug 2, 2023
Great course and very informative! It is perfect for those who want to get started or need a refresher in the
world of branding and effective marketing.