Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Ilias A•
Intresting,Engaging,you can finish it without much effort if you want but it fullfils its full potential if you think about the concepts and analyse them with your own examples.
Mr Nader Tavasolli was great at passing knowledge to his students.
By nadia r•
It's really helpful. I'm not learning about brand and business related in my college, this is really helpful for me to learning something new. Because I want to make a brand someday, and this course help me to understand about the business and brand more.
By Abigail A•
This course really helps me to understand the importance of brand management, how to build a brand, and maintaining the brand. The teacher also gives the materials in easy way, easy to understand, and giving a real life example of a brand in every module.
By Manuela G•
I learned a lot doing this course. The material was well explain and the additional readings was a fantastic way of supporting the content of the course. The instructor explained everything in a concise manner.
I would definitely enroll in another course.
By Doris M C•
I am truly grateful for this great opportunity -- I learned so much and the course even encourages me to take my learning and growth another step further. Thanks a million to Prof. Nader for taking the time to share his wealth of knowledge to the world.
By Maggie L•
Great refresher for professionals working in marketing. Great video case studies, I thoroughly enjoyed this course. Prof. Nadal is very engaging and I enjoyed his interpretation and examples he used throughout the different modules. Truly recommend this.
By Yong S S•
Really changed my mindset of Brand management itself.
And really made me think about but Brands truly mean and what my role is actually.
Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do
By Lisa P•
I really enjoyed this course, Super Informative and the professors explanations did not leave room for misunderstandings! I've honed my skills and will be looking out for more courses aligned with my goals!
All the best to everyone and thank you so much!
By Lilly K•
I loved it! I am a chemist (R&D) with poor marketing background and I just thought it would be a good idea to gain some knowledge on branding, since I am considered a business development. I not only gained much more than I expected, I was enlightened!
By Cathy S•
This course has given me an insight into what Brand Management is. Prof Nader Tavassoli delivered the modules in a very interesting way with lots of examples and interviews. I definitely would recommend this course to anyone interested in this subject.
By Mia G W•
What an incredible course. This really helped me learn what goes into a brand, how to build and create a brand experience, and how to measure brand metrics. Thank you to the University of London and Professor Tavassoli for putting this course together!
By Naresh K S•
I took up this course as I was assigned to a branding project for the company I am associated with. The way all the concepts are explained is really practical. After this course I am taking some actionable inputs to implement. It is highly recommended.
By SAH A•
Excellent course, great tutorials and knowledgeable tutor. He makes the course and learning easy and interesting which keeps the student curious to know what's coming up in the next lesson. The lessons motivates the students to stick to this course.
By Kathryn F•
Challenging and interesting summary of branding. This course is helping me take direct action to my work, bringing alignment across silos. I have a clearer vision of where I need to start making changes, and where I want the organization to end up.
By Stephanie G•
It was a great experience and I definitely learned so much from this! I'm a student and I one hundred percent benefited from joining this course, meaning I explored areas that aren't thought at school. Professor Nader did a fantastic job. So happy!
I'm really tired to write a proper review but my honest opinion is that I would recommend this course to all my colleagues. It's simple but it gives you really good inputs. It helped me a lot and I can't wait to apply all these thoughts into work!
By Shraddha S•
Totally loved everything about the course from the content to the professor and his way of teaching!
Its beautiful for everything was explained with case studies and examples!
Moreover, the assignments were so practical and actually got me thinking!
By Roberto O•
Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !
By Anjali S•
This has been one of my favourite courses ever. I learnt so much in these 5 weeks. Special thanks to our beloved Professor Nader Tavasolli for being the best. I'll highly recommend this course to every person interested in branding and business.
By Gaurav T•
This course provides an excellent learning material to understand branding and ways to easily implement it. Course contains easy frameworks that can readily translate ideas into action. As a start-up co-founder, I found this course really useful.
By Bharat K S•
One of the best MOOCs I have done. Professor Nader Tavassoli was great, his style of content delivery is simple and perfect for my understanding. I hope to enroll in more of his courses in the future, hope he does more. A great overall experience
By Sven M•
Very good course. The content is organized correctly and the lectures are quite interesting. One of the good things of the course was the interviews about each week's themes. I think this is a way of seeing how all the theory applies to reality.
By Emily A•
I highly enjoyed this course. All the material was easy to follow and insightful. Very applicable to multiple aspects of business operations and communications. I anticipate applying much of this to how I strategize and engage during my career.
Congratulations on the brand course, it is a very important complement to learn more about the brand from the internal and external perspective of a company. I hope I can continue doing more courses on different points of interest in marketing.
By Barbara M A•
This was my first online course here in Coursera, and I had to thank you to Professor Nader Tavassoli for create this MOOC to everyone who has the energy to keep learning. I learning so much about this course and I have to say thanks very much.