Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Alexander Z•
I am currently starting my own company and simultaneously going through this MOOC - I can say that it's MUST! Don't expect to open a "New World" but this course definitely gets you to re-consider the deep truths about the core of very successful brands.
The professor provides some really thought-provoking examples and interviews, although they are not always up to the point.
By Elinor B•
Thank you so much for the chance to get to know such an important skill in life know it will help me make my dream to have my own business come true.
I have to note that the tests in every weekend felt a bit confusing so i couldent know how well i have learnt the subjects but thanks to your submissions i could bring my knowledge out for test
Thanx again ant take care!
By Hannah G H•
Great information and interviews. I learned a lot from this course! The only reason for giving 4 out of 5 stars is because it is a little on the dry side. I sped up the videos because the instructor speaks very slowly, but I'm sure that is to be as inclusive with language as possible. All in all, completely worth my time and I'm so glad I took this course!
By rahul m•
As such I could have given even 5 starts, but then there would be left nothing to improve. the course was good and it explains the modern principles of Brand Managment, and aligning Business, Brand and Behaviour. what I came to know is also the employee Brand concept. there was a chapter on Brand valuation but may be made more detailed.
By Ruth E•
I found this course so helpful! A great course for those working in a wide range of environments. It taught me many aspects of Brand to look at that I hadn't considered before; I have definitely learned a lot that I can take into my employment.
I enjoyed completing the course at my own pace and the videos were broken down really well.
By Alaa O B•
great course and I've really learned a lot, I only faced a problem with the last assignment where I didn't understand exactly what to do. No one answered my question in the forums. I even tried contacting the lecturer on his personal email but I didn't get a reply and so I got stuck for a couple of days until I figured it out.
By diana s•
Would be better to review the add reading notes, as not all of them are currently available. Must say it was quite a hard and interesting course. Would be great to have some more reading in-depth material to absorb better the rinfo. My personal level of listening is not very good. Had to struggle to absorb the info. Thank u.
By Stacey P•
Definitely learned some new things! Liked the way things were explained in easy to understand concepts and a modern approach. Was also great that there were interviews from top companies included throughout the lecture weeks. Recommended for those who are new to marketing and those who want to brush up on key concepts.
By Md. S I•
The journey with this course was spectacular. Although the lectures seemed ambiguous as a beginner but a little effort to understand will gift you a box of insights on the topic area. The quizzes seemed quite challenging. The lectures could be a little more in simplistic language. Loved this course!
By siham b m•
I apreciate this course, it was useful to get news informations about Brand management, with good explanations. I really apreciate the interviews and how CEOs share with us their profesional experiences. It's was a mazing journey for me, and I'm sure that it will help me in my profesional life.
By ANGELICA L X W•
Very informative and well structured. I would say that the last week regarding value and valuation was a bit confusing as there were things that could have been explained better compared to the rest of the course but overall really good. Learnt so much from this. Thank you!
By Stijn v L•
Really great explanation on the subject, very thankful for this course. One little tip: Sometimes the people who were interviewed spoke way faster than Mr. Tavassoli did. Since I'm not a native English speaker this made it a bit difficult to follow the interviews sometimes.
By Alonso M C•
In the end, the tests are very easy if you just copy/paste the responses. This should be more difficult so the student has to read more and watch the videos thoroughly. Other than that, the course is very well organized. The professor speaks perfectly.
By Waddah A•
The course was extremely comprehensive. I was able to grasp the meanings behind branding strategies. Although I would have loved if we were able to access "downloadables" like slides and resources used within the course. Four stars out of five!
By Mpho L•
The lectures and interviews are great! However, the ability to submit late and the poor quality of submissions is disappointing, almost if the course is not taken seriously enough. One should only have 2 chances with the quiz, not several.
By يوسف ع ب•
A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.
By Vivek G•
Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.
By Dhiren S•
Wonderful insight into the different aspects of Branding. The facilitator professor Nadar Tavassoli made it very interesting with his crisp and clear pronunciations and wonderful examples. The videos were of an excellent quality.
By Elena D M•
I have learned a lot in this course. The explanatory videos are very useful and the final exercises after each MOOC help to better internalize what has been learned. In short, I really liked it and I recommend it 100%
By Johanna G S•
The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.
I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).
By Sophia D•
It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.
By Ofentse N•
A course that is well put together, and clearly delivers the message on the importance of aligning Business, Brand, & Behaviour in order to produce amazing experiences for consumers.
By Nikita A•
It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.
By Kevin B F•
its a good course if you want to get to understand your client journet and experience, it guides you to better understand your industry and internal and external customer