Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
By Md. S I•
The journey with this course was spectacular. Although the lectures seemed ambiguous as a beginner but a little effort to understand will gift you a box of insights on the topic area. The quizzes seemed quite challenging. The lectures could be a little more in simplistic language. Loved this course!
By siham b m•
I apreciate this course, it was useful to get news informations about Brand management, with good explanations. I really apreciate the interviews and how CEOs share with us their profesional experiences. It's was a mazing journey for me, and I'm sure that it will help me in my profesional life.
By ANGELICA L X W•
Very informative and well structured. I would say that the last week regarding value and valuation was a bit confusing as there were things that could have been explained better compared to the rest of the course but overall really good. Learnt so much from this. Thank you!
By Stijn v L•
Really great explanation on the subject, very thankful for this course. One little tip: Sometimes the people who were interviewed spoke way faster than Mr. Tavassoli did. Since I'm not a native English speaker this made it a bit difficult to follow the interviews sometimes.
By Alonso M C•
In the end, the tests are very easy if you just copy/paste the responses. This should be more difficult so the student has to read more and watch the videos thoroughly. Other than that, the course is very well organized. The professor speaks perfectly.
By YASAMEEN M M A A•
I think that the course included some huge key branding concepts and that's great. The instructor and host put goid effort to make it engaging. However, there was some boring parts here and there that needed more to be it more engaging. Thank you.
By Waddah A•
The course was extremely comprehensive. I was able to grasp the meanings behind branding strategies. Although I would have loved if we were able to access "downloadables" like slides and resources used within the course. Four stars out of five!
By Mpho L•
The lectures and interviews are great! However, the ability to submit late and the poor quality of submissions is disappointing, almost if the course is not taken seriously enough. One should only have 2 chances with the quiz, not several.
By يوسف ع ب•
A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.
By Vivek G•
Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.
By Dhiren S•
Wonderful insight into the different aspects of Branding. The facilitator professor Nadar Tavassoli made it very interesting with his crisp and clear pronunciations and wonderful examples. The videos were of an excellent quality.
By Elena D M•
I have learned a lot in this course. The explanatory videos are very useful and the final exercises after each MOOC help to better internalize what has been learned. In short, I really liked it and I recommend it 100%
By Suhani B•
I really enjoyed this course. Thanks to Coursera for providing such an amazing courses that boosts our knowledge. It was a great course and I'll suggest this course to those who are doing their majors in marketing.
By Johanna S•
The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.
I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).
By Sophia D•
It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.
By Massimo M•
Different way to define Branding but definitely a great point of view that I really agree with.
the 3B's definition is something that fits the current business model and the future of brand strategy.
By Ofentse N•
A course that is well put together, and clearly delivers the message on the importance of aligning Business, Brand, & Behaviour in order to produce amazing experiences for consumers.
By Nikita A•
It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.
By Mantu L•
Courser was very practical in nature and being student of MBA helps me understand the crucial concept.
Thank you professor @ Nader Tavassoli for desiging such a wonderful course.
By Kevin B F•
its a good course if you want to get to understand your client journet and experience, it guides you to better understand your industry and internal and external customer
By Patricia G N•
Muy bueno para actualizarse en el concepto de branding con ejemplos claros. El Profesor se expresa de una manera muy accesible y lo hace entretenido e interesante. Gracias
By Mari G F L•
I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.
By Rajesh S•
Good learning experience ! Great content with examples & interviews that gives insights of Branding.
Peers reviewing process can be redefined, it looks too open ended.
By Leonardo F•
Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.