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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School
554 ratings
About the Course
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Top reviews
AP
Jun 15, 2020
Fantastic course, gives you unique information and new vision
VG
Oct 15, 2020
Amazing insight into the customer journey and product design.
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126 - 127 of 127 Reviews for Branding and Customer Experience
By Neha C
•Jan 16, 2024
this is so pathetic, i enrolled for other course and not this one, but now there is no option to unroll from this and there is no help, the chat boat is absolutely useless, no human contact available
By EVELYN R H
•Nov 13, 2024
Normal