About this Course

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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 30 hours to complete

Suggested: 6 weeks of study, 2-4 hours/week...


Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 30 hours to complete

Suggested: 6 weeks of study, 2-4 hours/week...


Subtitles: English

Syllabus - What you will learn from this course


Week 1

1 hour to complete


1 hour to complete
3 videos (Total 18 min), 2 readings, 4 quizzes
3 videos
The Quad-P Planning Process4m
Pieces for the Dream7m
2 readings
The E-Myth Revisited Summary-Part Three10m
Validate Your Business Model10m
4 practice exercises
Practice Quiz 1.1: The Ultimate Goal: Test How Clearly You Understand the Ultimate Goal of Your Business Development Process6m
Practice Quiz 1.2: Principles: Test Your Understanding of the Steps Required to Reach Your Ultimate Business Development Goal8m
Practice Quiz 1.3: Know the Parts: Test You Understanding of the Milestones that must be Achieved to Reach Your Business Development Goal8m
Module One Graded Quiz: Quad-P Planning: Confirm Your Understanding of the Steps, Milestones, and Ultimate Goal of the Business Development Process16m

Week 2

7 hours to complete


7 hours to complete
12 videos (Total 80 min), 4 readings, 6 quizzes
12 videos
Process Planning Principles Continued5m
The Anatomy of a Plan8m
Mantra of the Day: Maxcha, Minche Baby!4m
The Perfect Meal Part 1: An Example of Adaptive and Process Planning8m
The Perfect Meal Part 2: An Example of Adaptive and Process Planning7m
The Anatomy of a Plan: Simple & Compound6m
The Anatomy of a Plan: Complex & Meta11m
Dissecting Planning Further - Part 1: An In Depth Examination of the Different Types of Planning5m
Dissecting Planning Further - Part 2: An Illustrated Example of Adaptive Planning5m
Dissecting Planning Further - Part 3: An Illustrated Example of Process Planning4m
Dissecting Planning Further - Part 4: An Example of Principled Planning - - Putting it All Together6m
4 readings
29 Year Old Entrepreneur-Now Co-Founder of a $1 Billion Startup.10m
How These Entrepreneurs Found Success in an Industry They Knew Nothing About10m
The Lost Art of Planning10m
The Principles of Planning10m
4 practice exercises
Graded Quiz 2.1: Principled Planning: Test Your Recall of the Principles Impacting the Planning Process Inherent in an Entrepreneurial Mindset12m
Practice Quiz 2.2: Planning Anatomy: Test Your Understanding of the Different Types of Problems and Their Corresponding Different Types of Planning14m
Practice Quiz 2.3: Test Your Ability to Recognize the Type of Planning Required for a Given Problem6m
Module Two Graded Quiz: Test Your Ability to Execute the Principles To Guide the Type of Planning Required by the Quad-P Planning Process18m

Week 3

4 hours to complete


4 hours to complete
6 videos (Total 41 min), 4 readings, 3 quizzes
6 videos
Proposing Value7m
Finding Proven Value5m
Proofing Problem: Invite Co-creation6m
Proofing Problem: Co-creation Continued7m
Proofing Problem: Social Listening & Searching Tracking8m
4 readings
How to Turn an Idea into a Startup-Begin with a Business Concept Statement10m
How to Develop a Compelling Value Proposition10m
4 Steps To Building A Compelling Value Proposition10m
The Value Proposition Canvas by Strategyzer10m
2 practice exercises
Practice Quiz 3.2: Value Proposition: Test You Ability to Develop a Compelling Value Proposition8m
Graded Quiz Testing Your Ability to Validate a Value Proposition10m

Week 4

2 hours to complete

Construction Zone Two: Value Proposition

2 hours to complete
2 readings, 1 quiz
2 readings
How to Use Google Adwords Keywords Tool10m
How to Do Keyword Research10m

6 Reviews

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Top reviews from Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

By SRAug 7th 2017

I am already through week 1 and I feel alot of things they have given as input has helped me to reiterate my launch plan again. I am glad I took the time out to go through this course.

By ASOct 13th 2016

Excellent course that is very practical and applied.


Image of instructor, Ken Szymusiak

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Image of instructor, Forrest S. Carter

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Image of instructor, David Wheeler

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

About Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

About the How to Start Your Own Business Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.