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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.4
stars
853 ratings
•
159 reviews

About the Course

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

MA
Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC
Mar 16, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

Filter by:

51 - 75 of 157 Reviews for Channel Management and Retailing

By Dee M

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Sep 14, 2016

Great course - really useful insights

By Radheesh

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Aug 22, 2016

Outstanding course. Excellent Faculty

By Tanay S

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Mar 14, 2019

Great course . Thanks professor .!!

By Abdul H

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Mar 15, 2018

A good Global perspective on Sales

By Antareep M

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Apr 1, 2020

Superb learning. Great content.

By Ha V H

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Mar 6, 2018

Great course!

Thank you so much!

By Youssef A R

•
Jul 30, 2017

Very simple and easy to follow.

By CHIKATIMALLA B

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Feb 10, 2021

excellent course for students.

By Abhijeet A

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Dec 23, 2020

Excellent and Knowledgeable !!

By VASANTH K D

•
Jan 29, 2018

Excellent course for Retailing

By Presanna N

•
Dec 29, 2020

Great learning on retailing

By Daksh p

•
May 21, 2020

IT WAS GREAT EXPERIENCE !

By Ademilua O N

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Jun 19, 2018

Very articulate lecturer!

By royal a

•
Mar 21, 2017

better way of learning :)

By Vijay K P

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Dec 9, 2020

Its a very nice course.

By soumitra k t

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Jun 15, 2020

best course till date

By Beisembayeva A A

•
Jul 14, 2020

Intresting and easy!

By Prajwal G M

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Sep 8, 2020

Wroth for marketers

By AMAN S C

•
May 23, 2020

excellent teaching

By suraj k

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May 14, 2019

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By Shulmit B

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May 4, 2020

Well articulated

By Richa B

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Aug 21, 2017

Great experience

By Luis A D d F

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Jan 23, 2019

Great Course!

By Rakhi k

•
Mar 29, 2019

Well course

By Amit m

•
Mar 17, 2019

nice course

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