Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
By synthia n•
This is a really good course and very educative if anyone is new or with little experience in retail. I have been working in the retail industry for the last 6 years and this is one of a kind retail 101 for anyone who is looking to learn about retail and its future and i strongly recommend this. also the professor comes across as very knowledgeable and simplifies the content to a great extent. overall this a is a great course and i really enjoyed learning
By Rodrigo C F•
Great content overall. Very Professional and knowledgeable professor. Transcript has several orthographic mistakes, this should be reviewed. Also, It should include more international cases and examples, not only Spanish ones (INDITEX, TESCO, NECK & NECK, SPRINGFIELD, etc.). Overall the course is really good, and provides a good in-depth review of the retail business.
By Winifred A•
Initially, I wasn't sure I made the right choice as there was a slow buildup to the meet of the course. However, as articles by Mckinsey, Bain & Company, etc along with retail and marketing concepts came up, I couldn't be more grateful. This is a highly informative and eye-opening course and I know that all of learned will further enhance my impact in my current job.
By Sergio A M R•
Is a very complete course, with a clear explanation of the topics and real cases of success. I'll recommend to make more topics about channel management than retailing, because the retails one way or an other are channels so it is better to add them as one example of channel management that spend half of the course talking about retailing.
By Anna B•
Good course, however I felt it was not as structured as the previous courses brand management and pricing strategies. Moreover, I would have liked so more real life examples as in the brand management course for a better understand.
By Dr K R•
The Trade Channel Management needs to be amplified along with Field Sales Persons Management - Otherwise all other Topicsd are handled well
(There is no provision to give 4.5 Therefore marked 4 star)
By RUPESH K M•
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
By J G•
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
By Vijay S•
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
By Himanshu K S•
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
By Saurabh M•
The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.
By Zeynep A G•
Thanks to Professor Maria Teresa Aranzabal.
Everything was cool.
There could be more written tables/lists or charts.
And some subtitles were wrong
By Chinmay S•
Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.
Course content is pretty good.
By Anuj S•
it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert
By sagar v•
Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking
By Julia F•
Content is very interesting but it´s difficult to understand professor. Her English is too poor.
By Naincy G•
A Course with all relevant insights about channel distribution and retail management
By Francois R•
Not as complete as the two first courses of the specialization but still good.
By Adcon S•
Good for knowledge update about channels and retailing strategies
By Saahid R•
The course was amazing learning about retail management.
By Eileen O•
The instructor was hard to understand at times.
By Miguel J•
A great course! Of course I will recommend it.
By Mohamed E•
the subtitle didn't match with the Video
By Mohammad M•
great course about distribution channels
I love the interview parts.