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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

905 ratings
169 reviews

About the Course

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

Mar 16, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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26 - 50 of 166 Reviews for Channel Management and Retailing

By Marcela C

Aug 23, 2020

Este curso me encantó, profundiza en los conceptos de una manera sencilla de comprender con ejemplos muy claros.

By Syed S A

Jun 30, 2020

Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.

By Deleted A

Jul 8, 2017

Enter the exciting and complicated world of Retail Management. the course material and instructors are good.

By Iurii S

Nov 15, 2019

Very professional tutor. She was very interesting and emotional. Perfect course about e-commerce.

By Chavda P M

May 31, 2020



Apr 17, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.


Jun 7, 2020

Amazing content, good instructor, fee grammatical errors in question otherwise excellent.

By Mercelena L

Oct 16, 2020

Grandes conocimientos se adquieren en este curso, excelente profesora. Muchas gracias!

By Ajith G

Jan 24, 2021

Course covers latest trends in channel management, retail, omni channel strategies

By Phu M

Jul 23, 2019

Tremendously information and valuable knowledge gained from this specialization.

By Abhijay M K

May 5, 2021

Very insightful course, thanks to the instructor, it was fun and easy to learn.

By T. A

Apr 26, 2020

This course has helped me to dwell more about channel management and retailing

By Michael T

Apr 21, 2016

A very informative course that proved to be very useful to me in my work.

By Filipe H S C

May 17, 2020

Great experience, although the subtitles/transalation needs some work.

By Łukasz C

Aug 21, 2016

Really great introductionary course with helpful additional recources!

By Christopher J

Sep 17, 2020

It is a great in which i have learned many retail management things.

By debasmita h

Jul 25, 2020

Very session was very much interesting & also I learn lot of things.

By Katya F

Nov 23, 2020

Very interesting and useful course. English easy to understand.


Jun 1, 2020

excellent course views for marketing specialization students

By Sulaimon y

Sep 27, 2020

My review for this course is that is an interesting course

By Himanshu S

Jun 21, 2020

Very fruitful course,i have learnt a lot from this course

By Jaimie W

Nov 26, 2018

So much great information! Really enjoyed this course.

By VeenaHS

Dec 5, 2020

Very good insight on retailing and channel management

By Xiomara Y C C

Aug 28, 2020

The course was easy to follow and really interesting!


Oct 31, 2020

This course is really great for me! Thank you a lot.