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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.4
stars
748 ratings
143 reviews

About the Course

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

MA
Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC
Mar 16, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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26 - 50 of 140 Reviews for Channel Management and Retailing

By Filipe H S C

May 17, 2020

Great experience, although the subtitles/transalation needs some work.

By Łukasz

Aug 21, 2016

Really great introductionary course with helpful additional recources!

By Christopher J

Sep 17, 2020

It is a great in which i have learned many retail management things.

By debasmita h

Jul 25, 2020

Very session was very much interesting & also I learn lot of things.

By Katya F

Nov 23, 2020

Very interesting and useful course. English easy to understand.

By SHUBHAM P G

Jun 1, 2020

excellent course views for marketing specialization students

By Sulaimon Y

Sep 27, 2020

My review for this course is that is an interesting course

By Himanshu S

Jun 21, 2020

Very fruitful course,i have learnt a lot from this course

By Jaimie W

Nov 26, 2018

So much great information! Really enjoyed this course.

By Xiomara Y C C

Aug 28, 2020

The course was easy to follow and really interesting!

By TUYET D A

Oct 31, 2020

This course is really great for me! Thank you a lot.

By Chế T V

Oct 21, 2020

It gives me a lot of knowledge. Thank you very much.

By Rudresh P

Sep 16, 2020

Good quality of education and content delivery

By Vibol M

Feb 16, 2018

very impressive course. make me very surprise.

By Blessing E A

Apr 8, 2020

I learnt alot about expansion and retailing .

By Abo O Y

Oct 26, 2019

It was a highly fruitful and excellent course

By Dee M

Sep 14, 2016

Great course - really useful insights

By Radheesh

Aug 22, 2016

Outstanding course. Excellent Faculty

By Tanay S

Mar 14, 2019

Great course . Thanks professor .!!

By Abdul H

Mar 15, 2018

A good Global perspective on Sales

By Antareep M

Apr 1, 2020

Superb learning. Great content.

By Ha V H

Mar 6, 2018

Great course!

Thank you so much!

By Youssef A R

Jul 30, 2017

Very simple and easy to follow.

By VASANTH K D

Jan 29, 2018

Excellent course for Retailing

By Daksh p

May 21, 2020

IT WAS GREAT EXPERIENCE !