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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.4
stars
748 ratings
143 reviews

About the Course

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

MA
Aug 2, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC
Mar 16, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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51 - 75 of 140 Reviews for Channel Management and Retailing

By Ademilua O N

Jun 19, 2018

Very articulate lecturer!

By royal a

Mar 21, 2017

better way of learning :)

By soumitra k t

Jun 15, 2020

best course till date

By Beisembayeva A A

Jul 14, 2020

Intresting and easy!

By Prajwal G M

Sep 8, 2020

Wroth for marketers

By AMAN S C

May 23, 2020

excellent teaching

By suraj k

May 14, 2019

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By Shulmit B

May 4, 2020

Well articulated

By Richa B

Aug 21, 2017

Great experience

By Luis A D d F

Jan 23, 2019

Great Course!

By Rakhi k

Mar 29, 2019

Well course

By Amit m

Mar 17, 2019

nice course

By Gabriel M

Jul 15, 2020

Excellent!

By Ashish B P

Mar 16, 2018

Execellent

By Anis C

Sep 23, 2020

Excellent

By Arun K

Jul 19, 2020

Fantastic

By SANKET N A

Mar 16, 2018

nice!!

By Aligulu

Sep 3, 2017

thanks

By Md. R Q S

Sep 8, 2020

great

By Rami R

Dec 17, 2019

Great

By Mymoon b S

Nov 22, 2020

Good

By gowjithan G

Nov 17, 2020

Good

By jujjuri g

Aug 26, 2020

good

By Mona A A

Jul 22, 2020

good

By Thu Z M K

Aug 17, 2019

Good