Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
By Aman R•
Very generic . Not specific like other courses of Marketing Mix.
By Dhruv A•
Most of the words in the videos were not clear.
By Cristina T•
The course offered great material to read.
By Suryasree R•
More case studies perhaps?
By Gagan K•
Basic Course for Bignerrs
By Newman O O•
Very difficult for me.
By Yasser H M•
By Ankur A•
I didn't like the course as the presentation and the content was not structured. The moderator was also not able to deliver as per my expectations, The topic was pretty good but the delivery and structure didn't justify this particular course. I've only completed it because it was a part of the specialization. And more of the course been filled with articles from BCG, BAIN, and Mckinsey as they give length to the course but these articles were also pretty old. Some stand relevance but others were just fillers for the course.
I think the lecture is pretty basic and general compared with the other lectures in the Marketing Mix Implementation course. Many examples were suggested, but I think it would be better if there were more international brands rather than Spanish brands. There were many errors in subtitles. I would appreciate if they were double checked before release.
By Supanut J•
Only suitable for those who want to learn very board concept. No specific insightful information could be taken from this class.
By bhavik p m•
Didnt find it very interesting because of language interpretation issues. The content was good though!
By LUOKEKE L•
The professor’s English is so bad and the course is too easy
By Elzbieta Z•
This is so far the weakest part in the specialization and I am seriously disappointed. First, it needs update. A respected company should not publicly claim in 2020 that Apps are a myth and present online retailing as if it was a concept from Back to the Future films. Besides, the course was pure theory and zero practice. With so many possibilities of practical assignments, the only one offered consists of copy and paste from an article. Shameful.
By Willy P B•
Siento que este curso ha sido el más flojo de toda la especialización. La profesora cometía errores gramaticales mientras hablaba y su acento tan marcado hacía recordar el "Un Café con Leche in la Plaza Mayor" de hace unos años. No pongo en duda sus conocimientos pero he tardado mucho más en completarlo debido a esos puntos.
By Tong Z•
the quality of this course is very low, and the content are not interesting and useful at all.