Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
By KAUNG N S•
By parth s•
By Jawahar S•
The course has some good concepts on classifying retailers, distribution channels, and franchises, and on focusing on the customer needs; however, I expected more on par with the other courses in the mini specialization. Items that could be better are (1) Updated readings and examples later than 2015 since mobile and digital are moving so fast (2) More inspired quizzes and peer graded work. These seemed to be rote or simple questions (3) Coursera needs better transcriptions and to fix incorrect sections on all lectures
By Aranzazu G A•
Overall, the information given is really useful, and the examples and the interviews, but I may give my humble opinion, the way of the teacher express and communicate, was not really good and sometimes was difficult to understand.
Regarding the documentation given, I will propose to add new updated ones, I read some of them from 2014 and 2015 and we are in 2019.
By Luis S•
The accent of this teacher made me struggle to comprehend some of the most basic concepts she was presenting. I learned way much more on the previous modules of this specialization.
The course should be 2/5 stars, but thanks to Boston and McKenzie articles, I will give an extra one.
By Anastasia D•
I liked the professor very much, and the expert interviews were interesting. On the other side, she used a lot of articles from the internet which gave not much knowledge. I think it would be better to use more material from professional manuals, not from "trendy" websites.
By Prashant V J•
Some of the articles shared were outdated. E.g. Future of Retail in the year 2020, when it is currently 2020, should be re-evaluated. Overall the trainer and the structure was quite nice and apt for a novice.
By Kgashane M•
Great research on the topic. However...The material is a little out-dated (2015) and the tests and assignments are way too easy. THe required reading time is grossly understated.
By Joey V•
A good course, but not up to par with the first two. The content was far more theoretical and left me looking for applicable information. That said it was still a good course.
By patricia c z•
Teresa is great! she seems very friendly and kind but some contents are a little bit borried and difficult.
By Prabhav M•
Poor communication & voice accent, difficult to understand, not so much interesting as previous courses
By Stephen K•
good but sometimes cannot hear clearly what the tutor says whenever they have strong Spanish accent.
By Maaz S•
Professor could give more examples rather than defining and making as study the book knowledge
By Rahul B•
A very informative course that will definitely help you to excel in your professional field.
By Manuel R O•
Very difficult to follow. Many unorganised thoughts and bad pronunciation in English.
By Devesh R•
The accent was a major barrier as it was hard to understand what she was saying.
By Aman R•
Very generic . Not specific like other courses of Marketing Mix.
By Hnin N H•
Good Teacher but for me, difficult to learn her pronunciation.
By Dhruv A•
Most of the words in the videos were not clear.
By Cristina T•
The course offered great material to read.
By Suryasree R•
More case studies perhaps?
By Gagan K•
Basic Course for Bignerrs
By Newman O O•
Very difficult for me.
By Yasser H M•
By Supanut J•
Only suitable for those who want to learn very board concept. No specific insightful information could be taken from this class.