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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,449 ratings
1,126 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.


May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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376 - 400 of 1,130 Reviews for The Strategy of Content Marketing

By Parthiban T

Jul 8, 2020

In-depth information on Content and marketing strategy.

Thanks to coursera and Sonia Simone..

By Liyana M

Jun 26, 2020

Excellent course for those who just starting out in content marketing or in Digital Marketing!

By Stepan P

Apr 14, 2020

Appreciate! The preparation was well done and I learned some usefull skills from practic tasks

By Trung V N

Aug 10, 2021

I get most basic principles, the important tips and beneficial strategy of content marketing.

By Akhila M U

Nov 1, 2020

An insightful course, that provides one with useful tools for the world of content marketing.

By Subrata B

Sep 28, 2020

A good comprehensive course which elaborates effectively on the process of content marketing.

By Anush G

May 21, 2020

The course given is quite helpful and enhance the skills for the better career opportunities.


Apr 26, 2020

Nice course. Very useful. Learn how to attract clients using attractive and strategic words.

By Sanita S

Apr 23, 2021

Easy and understandable couurse in content marketing, content creation and main principles.

By Nicole M

Oct 20, 2020

Fantastic Lecturer! I really enjoyed this course and felt like I learnt so many new things.

By Aswani S A

Oct 6, 2020

Don't have a course certificate . Plz send. I will completed strategic of content marketing

By Rick K

Aug 20, 2020

This is a good one. Quite a lot of take away.

Great for people who are learning while doing.

By Angela D

May 30, 2020

Wonderful course! Compelling videos and outstanding readings. Thank you UC Davis extension.

By Nishant G

May 25, 2020

Great course to learn about how one can do content marketing and all aspect involved in it.

By Taha S

May 3, 2020

It's one of the best courses which provided me with great insights about content marketing.

By Eid M A E

Dec 20, 2018

Awesome Course Tons of information's that help you to build your career ,

Thank you for that

By Rekha T

Apr 20, 2022

Insightful course with valuable guidance and required actions to be taken by the learners.

By Ross T

Jun 9, 2020

I would recommend this course to anyone of any level on their content development journey.

By Andrew D

May 15, 2020

Excellent all-around! Even with very little background, I was able to easily follow along.

By Carlos M

Nov 16, 2020

Great content, good discussions in podcast and also useful ebooks as complementary stuff

By Shah M A R

Sep 13, 2020

Really enjoy the whole course

Everything about Content Marketing Explained here very well


Jun 16, 2020

It was a great experience to learn about the contents of Marketing and their frameworks

By Gökçen Ç

Dec 31, 2021

T​hank you so much for this opportunity. I learned many amazing idea from this course!

By Afsara A

Aug 26, 2020

Absolutely brilliant course and instructor. Thank you so much for the amazing support!

By Akhlis P

Sep 23, 2018

This is the best content marketing course I've found so far. Worth the time and money.