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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,491 ratings
1,136 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.


Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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476 - 500 of 1,139 Reviews for The Strategy of Content Marketing

By Debbie S

Feb 21, 2018

This is the most useful class on content marketing I have even taken.


Oct 11, 2020

Comprehensive, concise yet at-depth. Thanks especially for the PDFs.

By Benmun H D

May 12, 2020

most useful if you have of brand that tries to sell to customers etc

By norberto v

Sep 8, 2020

it was a great course . hoping to apply all the things learned soon

By Gabrielle

May 23, 2020

Excellent course! Very thorough and easy to follow. I recommend it.


May 7, 2020

im very very very happy , thank you so much Coursera Organization

By paulo m l d s a

Mar 7, 2022

I really enjoyed this course it was of great value to my learning.

By Vy N

Aug 7, 2021

This course is very good, very useful. Thank you so much teachers

By Aditya D

Oct 12, 2020

in-depth frameworks and strategy for producing content that works

By Heloisa B

Aug 13, 2020

Amazing experience! I learned so much. Great and simple language.

By Aleksandra F

Jun 15, 2020

Great course with loads of information and materials. Very useful

By Zankhin S

May 8, 2020

It's a good time to take this course during this lockdown period.

By Jahidul I M

Apr 27, 2020

Outstanding course to know the ins and outs of Content Marketing.

By Kristina M B

Feb 5, 2019

Very insightful. I would recommend this course! Thank you Simone!

By Vuslat T

Nov 5, 2021

It really changed my life in a such short time. Thank you Sonia!


Oct 9, 2020

I learned a lot from this course about good marketing, thank you

By Mukul B

Jun 20, 2018

Very useful. It has helped me to cut the clutter in my business.

By Sarita A

Dec 7, 2017

Well-organized introduction course that bursts with information!

By Aline P

Feb 9, 2022

A clear, simple and effective course that fulfills its promise.

By John A

Aug 30, 2021

A​n interesting course with grounded instructor on the subject.

By Fabiana M

Jun 27, 2021

​It was a complete and very helpfull! I liked a lot! Thank you!

By Voitsekhovska K V

Jun 20, 2021

Wonderful course! It really helped me as a beginner copywriter.


Jul 30, 2020

Very informative course. Though the assessment is very tasking.

By 17_004 M F F

Jun 5, 2020

This was really a phenomenal experience for me. Learned so much