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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

2,848 ratings
957 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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701 - 725 of 947 Reviews for The Strategy of Content Marketing

By Ria M

Oct 8, 2017

The course was very informative and taught me how to think about content, and more importantly, the audience who will finally consume it. The resources (books) werein-depth and extremely good. I am extremely happy with course.

The only problem I faced was in Module 3 and 4. I felt the technical terms were a little overwhelming and difficult to follow along since this course is an introductory course and is targeted at content marketers who are starting off. So a visual presentation of the podcast points would have helped me visualize the ideas better.

By Mandy S

Apr 19, 2020

Very informative, perfect for beginner and advanced learners. The course includes many materials like ebooks, videos and podcasts. Unfortunately, they uploaded informative videos/presentations only in the first two weeks. After that, you must hear many podcasts and some of them are not really useful. They are only advertisement for Copyblogger or don't explain the core problems and solutions for them. On the other hand you have many quizzes and practical homeworks to train the theoretical stuff. All in all, I am satisfied with the course.

By Pallavi C

May 10, 2020

This course should be compulsory for every advertising professional. It exceeded my expectations and I have learned so much.

From personal branding to walking in the shoes of the prospective customer and how; this course has offered application-based knowledge through detailed frameworks of understanding the audience, and comprehensive writing techniques.

Thank you, Sonia Simone, Brian Clarke, the Copyblogger, and Rainmaker Team for compiling such a comprehensive and relevant course.

I can't wait to apply these techniques in real-time!

By Dr S S

May 8, 2020

A great course to learn content marketing. Really good for those who have some idea of Content marketing or are already into it. I really learnt the right approach towards content development. Hope this will help me in claiming part time job along with my current job. I wish theories were discussed more clearly. Podcasts were enlightening but theoretical aspects could have been touched more like related with Attraction, Affinity, Action and Authority. In all a great course

My best wishes to the team. Thanks a lot.

By Suvajanee A

May 20, 2020

This course is amazingly full of great content which is really practical. I learn a lot of copy blogging and how to make your blog more interesting and fascinating to your audience. The only reason I give this course 4 stars is that some of the classmates do not really grad the work according to the work you submitted. Eg. the grading rubric asks whether the work includes a picture of user persona or not (which I did), that person gives 0 point which means I did not include any photo.

By Aaron J

Aug 6, 2020

Overall really great content that personal branding and how to think like a marketer. Plus, some great additional resources that I will review later.

However, towards the end there were too many lessons hidden away as audio files which are less accessible and out-of-the-way, and misleading in terms of the actual times required to complete the course. If they took their own advice of turning those into video content, that would turn this into a 5-star course for me!

By Anh V L N

Jul 27, 2020

The course offers a wide range of materials related to content marketing. It also provides several insights into the practical aspect of content marketing, such as copywriting, SEO, and particularly blogging development. However, the course offers inadequate information related to the know-how of writing, when it provides lots of bullet points but little instruction. Overall, it is a decent introductory course for anyone who interested in content marketing

By Lakhwinder S S

May 22, 2020

I've benefited a lot by pursuing this course. I really learned a lot of things. From the beginning, I learn about the various stages of 7A framework, empathy map, experience map, four types of strategic content, copyright, professionalism and at last monitoring, reporting and prediction. I really learned a lot, as well as I, enjoyed the content and resources in this course. I want to say thank you to Coursera, University of California and Sonia Simone.


May 13, 2020

I had a pretty good experience throughout the course, knew a lot of materials that I didn't know before about Content Marketing as I'm a Science student.

In some parts, it looked lengthy and the large reading materials wouldn't help much. Some lectures looked incomplete as the Instructor said to take over a person but nothing happens, the video cuts off.

Overall the basics were a plus point. Would recommend anyone who's interested in Content Marketing.

By Allison B

Aug 2, 2019

I really enjoyed this course. It teaches you so much about content marketing and so many great ways to be successful at it. The reason I am giving it 4 stars is because I really didn't like how very important lessons were taught via podcast. It's very difficult to concentrate on and I would have loved to see visuals of what they were talking about, especially since they were very visual elements. Overall a great course and I am very happy I took it.

By Hamis E

Jul 4, 2020

This course is highly effective when it comes to copywriting. From headlines to call-to-action, every part is explained properly and in great detail. However, one problem that I saw was the content being a bit out-of-date, like the text on usage of Google+ which is long gone. for the rest, this course is bound to polish your copywriting skills and improve your ability to convey a message in general as you become better with wordplay.

By Sophie P

Nov 16, 2018

This is a great course if you're just getting into content marketing and want to build a proper foundation. It has quite basic lessons like how to build your own website and some of the lessons are repeated throughout the course. However, the peer-review assignments allow you to put those lessons into practice, which I found very helpful. This course is a great place to start if you want to learn more about content marketing.

By Jesse b

May 18, 2020

This course was very well done, and I learned a lot about copywriting. My problem is with the peer review system. I could tell both of the people who reviewed my work hadn’t actually read my work. On top of that half the people I reviewed hadn’t done the work at all or hadn’t done it well. It just seems like there was no real system in place to make sure the work was actually being done. I did love the course though.

By Nebojša D

Aug 24, 2020

Very solid course, especially for beginners. The course did promise a lot at times and did not deliver at all and that's the only reason I'm not giving it five stars. If there was a way to rate it differently, I'd give it 4.5.

I personally got a lot out of it and managed to implement ideas from it immediately. As the world of SEO is a slow one, I can't tell you whether or not I succeeded but I'm pretty sure I will.

By Fong Y M

Apr 29, 2020

Good introductory course on content marketing, content marketing strategies, and use of social media/websites to promote your business. Many good advise and strategies where shared in this course to generate traffic, leads, and ultimately business profits. I would recommend this course to anyone thinking of starting an online business presence or looking to create more online promotion of their business.

By Yannick K

Apr 8, 2021

The course is pretty hands-on, well-structured, and has tons of great advice. I had given 5 stars if it wouldn't be for the assignments which are poorly explained (and based on the assignments I saw from other students they struggled as well) and the amount of podcasts this course is built on. While I love podcasts I find that a more visual approach had helped this course.

By Melodie L

Mar 31, 2021

The class provided useful strategies for content marketing. Overall, it was a beneficial class and a good use of time. The peer reviewed assignments need more specific criteria. As it is, people are coming from vastly different professional backgrounds, writing about very different businesses and with no common understanding of what the the assignments entail.

By Anneli O

Jan 17, 2020

Very interesting, hands on and competent teachers. I also liked all the various forms for my learning: videos, podcasts, e-books, quiz's and assignments.

The only thing that I did'nt like very much was the peer review-assignment in week 4. I had to wait a really long time before two people reviewed it.

Otherwise - I really recommend this course!

By Rajdeep D

Jul 14, 2020

Though sometimes extremely repetitive, the course itself offers an in-depth look at content marketing as a whole and allows us to truly grasp the niches of content marketing. A great way to start and get a true look into what content marketing is and how YOU can utilize it into your website, company, organization, etc. Great course!

By Theresa D

May 25, 2020

Overall the course was helpful for frameworks and to keep my practice up-to-date with concepts that are used in other markets. Sonia was very clear and easy to follow. Some podcast interviews weren't accessible The value of these courses also increase if participants do their part in working hard and giving constructive criticism.

By Monica S

Jun 12, 2020

I really enjoyed this course, I've learned a lot of interesting things about the basics of content marketing. A lot of useful insights. The first 3 weeks especially have a lot of important content.

The only thing I didn't like too much were the readings, as they took a lot of time but the content was also quite repetitive.

By Bintang R

May 4, 2020

The course was concise and suitable for complete beginners. However, some videos are not shown as intended by the instructor where she attempts to show a video of her 2 colleagues explaining about some details in the course in the next video, but the video was never be shown to us instead it jumped into the next lesson

By Alexandra P

Jun 19, 2020

This course is very well done. It gives a broad overview on what content marketing is but it also get very specific on how to actually create and strategically use your content.

Video lectures are clear and supplemental readings very useful. The only “drawback” is the absence of written scripts for podcast lessons.

By Elyse R

Jun 28, 2020

Was very heavily targeted at those already working in copy writing or in a position to write copy for a company they are involved in. Still, all areas taught can be adapted to anything the student needs it for and will certainly help up skill those who wish to learn more about this area of writing.

By Nadia K

Jun 8, 2020

The course was great and provided me useful tools to takeaway in my professional career! Perhaps the only feedback about the lessons is that it would help if the podcasts were featured more prominently, could they not be attached as part of the main video? In any case, everything else was great!