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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,185 ratings
1,048 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1026 - 1049 of 1,049 Reviews for The Strategy of Content Marketing

By Oleksandra

Jan 29, 2021

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

By laura t

Apr 6, 2021

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

By Abhiman S

Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

By Elizabeth N C

Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case


Jul 19, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

By Pierluigi L

Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

By Benito V

Aug 31, 2021

Taking a while to get anywhere of relevance to me.

By Emily R

Jun 18, 2020

Quite basic and not especially engaging.

By Vicky Y C

Jul 22, 2021

The course is nothing about content "strategy" but more on copywriting and in a very high level, general way. Not useful at all. Please don't waste your time and money here. Some framework, method were not meant for content marketing at all, they just cram stuff together to make a course, not thinking throughout what they want to bring to students, very disorganized.

Few major problems with this course:

1. It teaches nothing about strategy and focusing on building a personal brand, email marketing and copywriting concepts (and not techniques)

For example, on the part of teaching you how to write a headline, the lecturer teaches you from copying/re-use others then adjust from there to write a "killer headline". It didn't really teach you any technique on how to write a good headline. There are certain elements (we call click-baits in the business) that make the headline attractive, but it wasn't in this course.

It also spent some portion talks about email marketing which is more about brand and business and noting about content marketing strategy.

2. The only valuable part of the course is in the reading materials and the external link podcast interviews (which is sooooo hard to find). It completely loose the value of signing up for a coursera course! I learned nothing from the video parts in the course.

For reading materials, they keep repeating themselves. So many stories and high level concepts but no actual skills taught. I can find way more useful content from some content marketing blogs than this.

3. Some essential knowledge to help you work on the peer assignments is hidden in the podcast interview rather than the course video which took me such a long time to find out where to hear those podcast from the discussion forum in this course, and the problem was raised 4 years ago. I can't believe they still keep this course structure until now without any improvement. Plus the podcast interview on Empathy Map was just two people chatting and nothing about teaching you how to build the map.

4. As the course is poorly structured one of the peer assignment didn't give enough guideline or template on how to complete the assignment. You basically need to figure out your own. I also took Facebook and Google courses and their courses are well designed so the peer review assignment quality is good with sufficient guideline so you know what to do.

5. The Empathy Map is not for content marketing, when I googled it I found out it's a method widely used for Product Design (UX UI) and they make it as an assignment for you to complete which is ridiculous! Because you cannot use Empathy Map framework for a piece of copywriting to develop your content, a lot of question it asked just doesn't make sense for copywriting.

By Quyen T

Nov 6, 2021

The content of my name on the certificate has a font error. Although I try to fix it, it is the name on my goverment issued-ID so it can not be done. My name is Trịnh Ngọc Quyên (which is the name appear on certificate). My name in Vietnamese has some of special symbols. As a course for global students, choosing a font that cannot be used for Vietnamese makes me find it extremely difficult to understand. My certificate does not look professional at all. I am very angry, I want to ask to change the font. Please choose fonts that are suitable for all countries, please.

By Megan P

Jun 23, 2020

I was very disappointed with this course. Most of the useful information was in a "podcast" format without any visuals to accompany them. The whole course felt like one big, poorly produced advertisement for Copyblogger. I really didn't learn anything new and felt like it was a bit of a waste of time. I'm glad I did not pay for the course.

By Zhameli K

Dec 12, 2020

Firstly it was quite good, but then a tutor pushed a self-promotion with spreading her hand-outs. There were good words without deeping in ideas of that words.

By Osiobe M

Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

By Projit D

Dec 7, 2020

Most the lectures are in the form of a "downloadable audio podcast" which makes it way less interactive and unappealing. Not recommended at all.

By Linh V H

May 30, 2020

Most of lectures are in audio files without subtitle. It is difficult for learners, who do not speak English as a mother tongue, to understand.

By Kavan M

Sep 16, 2020

This course is boring and inefficient. Sort of goes against the principles thought in the course for good content.

By Kaiquan M

Jul 8, 2020

Buggy course platform. Unable to get reviewers to review my assignment unless I posted in the discussion forums.

By abdelrahman a

May 27, 2021

i'm so confused due the fluency of the course

really distracting me due to the mp3 discussion

By Aduvie O

Jan 1, 2019

I am unhappy that I did not see the full content of this course.

By Mauro M

May 28, 2020

an endless banality sequence

By William H

Oct 4, 2020

not what i expected

By Gulnar A

Sep 25, 2020

very bad

By Yaragadla S

Aug 16, 2020


By Abdul A

Jun 26, 2020