Jan 21, 2022
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
Dec 13, 2020
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
By Pallavi C•
May 10, 2020
This course should be compulsory for every advertising professional. It exceeded my expectations and I have learned so much.
From personal branding to walking in the shoes of the prospective customer and how; this course has offered application-based knowledge through detailed frameworks of understanding the audience, and comprehensive writing techniques.
Thank you, Sonia Simone, Brian Clarke, the Copyblogger, and Rainmaker Team for compiling such a comprehensive and relevant course.
I can't wait to apply these techniques in real-time!
By Saurabh S•
May 8, 2020
A great course to learn content marketing. Really good for those who have some idea of Content marketing or are already into it. I really learnt the right approach towards content development. Hope this will help me in claiming part time job along with my current job. I wish theories were discussed more clearly. Podcasts were enlightening but theoretical aspects could have been touched more like related with Attraction, Affinity, Action and Authority. In all a great course
My best wishes to the team. Thanks a lot.
By Suvajanee A•
May 20, 2020
This course is amazingly full of great content which is really practical. I learn a lot of copy blogging and how to make your blog more interesting and fascinating to your audience. The only reason I give this course 4 stars is that some of the classmates do not really grad the work according to the work you submitted. Eg. the grading rubric asks whether the work includes a picture of user persona or not (which I did), that person gives 0 point which means I did not include any photo.
By Aaron J•
Aug 6, 2020
Overall really great content that personal branding and how to think like a marketer. Plus, some great additional resources that I will review later.
However, towards the end there were too many lessons hidden away as audio files which are less accessible and out-of-the-way, and misleading in terms of the actual times required to complete the course. If they took their own advice of turning those into video content, that would turn this into a 5-star course for me!
By Anh V L N•
Jul 27, 2020
The course offers a wide range of materials related to content marketing. It also provides several insights into the practical aspect of content marketing, such as copywriting, SEO, and particularly blogging development. However, the course offers inadequate information related to the know-how of writing, when it provides lots of bullet points but little instruction. Overall, it is a decent introductory course for anyone who interested in content marketing
By Lakhwinder S S•
May 22, 2020
I've benefited a lot by pursuing this course. I really learned a lot of things. From the beginning, I learn about the various stages of 7A framework, empathy map, experience map, four types of strategic content, copyright, professionalism and at last monitoring, reporting and prediction. I really learned a lot, as well as I, enjoyed the content and resources in this course. I want to say thank you to Coursera, University of California and Sonia Simone.
By MD R I•
May 13, 2020
I had a pretty good experience throughout the course, knew a lot of materials that I didn't know before about Content Marketing as I'm a Science student.
In some parts, it looked lengthy and the large reading materials wouldn't help much. Some lectures looked incomplete as the Instructor said to take over a person but nothing happens, the video cuts off.
Overall the basics were a plus point. Would recommend anyone who's interested in Content Marketing.
By Allison B•
Aug 2, 2019
I really enjoyed this course. It teaches you so much about content marketing and so many great ways to be successful at it. The reason I am giving it 4 stars is because I really didn't like how very important lessons were taught via podcast. It's very difficult to concentrate on and I would have loved to see visuals of what they were talking about, especially since they were very visual elements. Overall a great course and I am very happy I took it.
By Hamis E•
Jul 4, 2020
This course is highly effective when it comes to copywriting. From headlines to call-to-action, every part is explained properly and in great detail. However, one problem that I saw was the content being a bit out-of-date, like the text on usage of Google+ which is long gone. for the rest, this course is bound to polish your copywriting skills and improve your ability to convey a message in general as you become better with wordplay.
By S. R•
May 10, 2021
I enjoyed the course and learned a lot about marketing content. The course covered all of the principles marketing people often use. I can quickly apply what I learned personally and professionally. There were elements, particularly the audios of various topics, is long winded. The speakers rambled and sometimes is off topic. They could have made their point in a more concise manner. Overall, great course. I would recommend it.
By Sophie P•
Nov 16, 2018
This is a great course if you're just getting into content marketing and want to build a proper foundation. It has quite basic lessons like how to build your own website and some of the lessons are repeated throughout the course. However, the peer-review assignments allow you to put those lessons into practice, which I found very helpful. This course is a great place to start if you want to learn more about content marketing.
By Jesse b•
May 18, 2020
This course was very well done, and I learned a lot about copywriting. My problem is with the peer review system. I could tell both of the people who reviewed my work hadn’t actually read my work. On top of that half the people I reviewed hadn’t done the work at all or hadn’t done it well. It just seems like there was no real system in place to make sure the work was actually being done. I did love the course though.
By Nebojša D•
Aug 24, 2020
Very solid course, especially for beginners. The course did promise a lot at times and did not deliver at all and that's the only reason I'm not giving it five stars. If there was a way to rate it differently, I'd give it 4.5.
I personally got a lot out of it and managed to implement ideas from it immediately. As the world of SEO is a slow one, I can't tell you whether or not I succeeded but I'm pretty sure I will.
By Fong Y M•
Apr 29, 2020
Good introductory course on content marketing, content marketing strategies, and use of social media/websites to promote your business. Many good advise and strategies where shared in this course to generate traffic, leads, and ultimately business profits. I would recommend this course to anyone thinking of starting an online business presence or looking to create more online promotion of their business.
By Yannick K•
Apr 8, 2021
The course is pretty hands-on, well-structured, and has tons of great advice. I had given 5 stars if it wouldn't be for the assignments which are poorly explained (and based on the assignments I saw from other students they struggled as well) and the amount of podcasts this course is built on. While I love podcasts I find that a more visual approach had helped this course.
By Melodie L•
Mar 31, 2021
The class provided useful strategies for content marketing. Overall, it was a beneficial class and a good use of time. The peer reviewed assignments need more specific criteria. As it is, people are coming from vastly different professional backgrounds, writing about very different businesses and with no common understanding of what the the assignments entail.
By Rebecca F•
Apr 20, 2021
The course content is absolutely amazing—if you're interested in dealing with content writing in any capacity, this course will give you everything you need.
Unfortunately, the assessment is a bit of a nightmare. People who don't understand the assignment marking your work? It goes about as well as you think, and it takes forever. It was very frustrating.
By Alana D C•
Apr 25, 2022
I really enjoyed the content of this course and I learned so much. But what I didn't like so much was the Format that the course is made. There is a lot of Podcasts and ebooks, and don't have so much videos. Podcast for me, that I'm learning english, is a little difficult to follow, because there is not a subtitle. And the Videos is more dinamic.
By Melodi U•
May 4, 2022
This was a very thorough course and does a good job of covering multiple aspects of Content Marketing, including tips on how to properly design a website. The only reason why I didn't give it five stars was because certain areas of the course were a bit tedious and repetitive but I imagine that helps some people to retain the information better.
By Anneli O•
Jan 17, 2020
Very interesting, hands on and competent teachers. I also liked all the various forms for my learning: videos, podcasts, e-books, quiz's and assignments.
The only thing that I did'nt like very much was the peer review-assignment in week 4. I had to wait a really long time before two people reviewed it.
Otherwise - I really recommend this course!
By Rajdeep D•
Jul 14, 2020
Though sometimes extremely repetitive, the course itself offers an in-depth look at content marketing as a whole and allows us to truly grasp the niches of content marketing. A great way to start and get a true look into what content marketing is and how YOU can utilize it into your website, company, organization, etc. Great course!
By Theresa D•
May 25, 2020
Overall the course was helpful for frameworks and to keep my practice up-to-date with concepts that are used in other markets. Sonia was very clear and easy to follow. Some podcast interviews weren't accessible The value of these courses also increase if participants do their part in working hard and giving constructive criticism.
By Monica S•
Jun 12, 2020
I really enjoyed this course, I've learned a lot of interesting things about the basics of content marketing. A lot of useful insights. The first 3 weeks especially have a lot of important content.
The only thing I didn't like too much were the readings, as they took a lot of time but the content was also quite repetitive.
By Bintang R•
May 4, 2020
The course was concise and suitable for complete beginners. However, some videos are not shown as intended by the instructor where she attempts to show a video of her 2 colleagues explaining about some details in the course in the next video, but the video was never be shown to us instead it jumped into the next lesson
By Alexandra P•
Jun 19, 2020
This course is very well done. It gives a broad overview on what content marketing is but it also get very specific on how to actually create and strategically use your content.
Video lectures are clear and supplemental readings very useful. The only “drawback” is the absence of written scripts for podcast lessons.