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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,427 ratings
1,124 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.


Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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951 - 975 of 1,127 Reviews for The Strategy of Content Marketing

By Dubravka M v L

Aug 14, 2020

good material, good readings, good direction to find out more. thank you for making it possible to participate and learn.

By Anil G

Sep 24, 2020

Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers

By Chiranjeevi D

Jun 25, 2020

Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.

By Elizabeth O

Jan 16, 2020

Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.

By Peter R

Sep 28, 2020

Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!

By Angelo M C

Jul 20, 2020

Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado

By Rohit M

May 14, 2020

Very insightful course. This is useful for both the begineers and experience learners in the field.

By Yash P

Jun 13, 2020

The videos and reading materials were great and of great use. Only the podcasts were a bit boring.

By Aye M M K

Jul 8, 2020

This is very useful Course for beginners who want to go professional life of Content marketing .

By Hemanth J R

May 1, 2020

It is a really good course to help you understand the need for strategies in content marketing.

By Zhen Y L

May 24, 2020

Solid content and it could have been better if the instructions of assignment are clearer.

By Yue S

Jul 23, 2020

A lot of readings to be done, which means more time spent, but readings were very helpful


Apr 5, 2022

Vry useful concept and principle for applying content strategy in Marketing perspective

By Wankaew

Jun 29, 2020

The content is awesome but the material is a bit uneffective (the interview audio part)

By Kate D

Jun 18, 2018

Great resources. Flexible learning. I'll refer back to the resources often. Thank you!

By Гончарова К В

Aug 16, 2018

Курс интересный и полезный.

Взаимное оценивание не всегда объективно и эффективно.

By Namrata C

May 9, 2021

Good course. Helpful for understanding the content marketing needs of the market

By Saurabh L

Jan 25, 2018

This has been a great course but not exactly relevant to what I'm looking for

By Hans V E

May 16, 2020

Really strong for beginners and has enough for seasoned pros to get smarter.

By Abigail M

Sep 21, 2020

Informative and easy to use. Diverse mix of teaching and learning methods.

By rodolfo c

Feb 28, 2022

A great course full with interesting material a lot of very handy tools.

By Wanjiru K

Oct 5, 2021

It was a great course; helped me build my knowledge and challenged me.

By Nandhini N

Jul 28, 2020

This course is very useful and a better way to develop our business