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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,449 ratings
1,126 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.


May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1001 - 1025 of 1,130 Reviews for The Strategy of Content Marketing

By Nuno L

May 19, 2020

It was a good course but a litlle dificult

By Zaine M

Sep 26, 2020

good, just more instructions are needed

By Ahmed A

Nov 30, 2019

Thank You guys for this amazing Course!

By Anya M

May 18, 2020

Wish there was more creative work

By M V

Aug 18, 2020

Interesting and useful material.

By Giuseppe M

Mar 19, 2021

A good course i learned a lot !

By Jenny B

Apr 27, 2020

Please add more assignments. :)

By Jo v W

May 16, 2020

Great course, very informative

By Carlota C

Oct 5, 2020

Great content in the readings

By Raghav K

Jul 4, 2020

It contains so many podcasts.

By Bolanle O

Jun 6, 2020

Good for basic understanding

By Moumita S

Aug 12, 2020

It was a great experience

By Bove C

Nov 25, 2017

Very interesting course!

By Le D D H

Jun 17, 2020

Quite good and helpful

By Shivprasad L V

Jul 13, 2020

Good Marketing course

By Salwa Z

Jun 18, 2020

very good course


Mar 19, 2017

good experience

By Eka W

Sep 10, 2020

amazing course


May 29, 2020

Thanks cousera

By chithu N

Jun 7, 2020

Very helpful

By pratik b

Sep 30, 2020

It was good

By Dharini m

Jul 27, 2020

Great work.

By MUu M

Jun 21, 2019

Good cpurse

By 예솔 최 ( C

Mar 28, 2018

It is grea

By Mohammad K

Dec 21, 2021

thank you