Chevron Left
Back to The Strategy of Content Marketing

Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

3,493 ratings
1,137 reviews

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews


Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course


May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

Filter by:

1101 - 1125 of 1,143 Reviews for The Strategy of Content Marketing

By Doris-Evelyn Z

Aug 15, 2020

The course is very focused on the US market and some content related things may be too pushy for Europe for example.

By Pitchaphorn N

Jun 22, 2020

There are more podcasts with no subtitles. Other foreigners like me may be caused by language barriers. But it's ok.

By Алексей Л

Dec 1, 2020

Since I don't know enough English, and half of the course is podcasts without subtitles, I didn't see this half

By Phil W

Apr 19, 2020

Good general content, but a lot of incomplete video sections with speakers named who do not appear.

By Jenna-Lee

Apr 2, 2017

I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.

By Ayisha L

May 6, 2020

Good! But, there were lot of books you had to read as quoted and very less video engagement.

By Elizabeth L M

Apr 30, 2020

The course was quite thorough, but the materials often repeated themselves.

By Mandy W

May 18, 2020

Lots of good information, could def trim the fat. Its very repetative.

By Parth B S

May 26, 2020

First 2 Weeks are okay...

Audio podcasts are boring from third week...

By Katrina M

Aug 9, 2020

Not very thorough on what to do and how to execute what you learn.

By Soraia M

Apr 17, 2020

It was a good experience to update my marketing knowledge

By Sujit D

Jun 10, 2020

This course is very important in marketing sector..

By vinodkumar

Dec 11, 2018

Good one, Good for beginners for content writers.

By Khoi N

Sep 21, 2021

S​hould include more about digital video

By Sally P

May 24, 2020

Lots to read, little practise.

By yash t

Apr 26, 2020

it should having more stuff


Jan 24, 2020

It can be more interactive.

By Ranjith R

May 8, 2020

Couldn't find the podcast

By GiuliaTubiello

Aug 3, 2020

Loved the readings.

By neehal b

Sep 15, 2020

It was average

By Hasib U

Jul 5, 2020



May 28, 2019


By Kseniia K

Jul 1, 2020

Sonia is a great presenter, but the content (ironically), execution and grading system made this course one of the worst I've ever taking (on Coursera and beyond).

1) The content jumps from beginner level (explaining the basic frameworks, differences between attraction and action content, etc.) to pretty advanced (discussing metrics without even explaining what they mean). Also, a decent share of the whole content is repeating what has already been said.

2) Completing the course takes way more time than you expect. All because of the countless podcasts you won't be aware of before you get to them (not the mention it's not explicitly stated where, when and how you are supposed to find them). Also, no notes, no reviews after, no summary of the podcasts.

3) The majority of reading references are Copublogger short books - again, you'll have to spend way more time going through each and every one of them if you want any further explanation (this is, apparently, counts as podcast "notes"). Instead of providing students with a short summary (or a concise article), they send you a 50-page book.

4) Ridiculous grading system. First, only two other students will decide your grade that worth 30% of the final grade. Second, the most heavy-weighted criteria are purely subjective ("How effectively does the learner match the image of the avatar with the demographic and bio description? - N/A / Very poorly / Poorly / No opinion / Effective / Very effective" - this is a real example from that submission).

I'm discouraging you from taking this course (I did learn something new) but rather want to spare you many moments of despair and rage this course caused.

By Alex D

Jul 2, 2020

Quite literally the worst course of all time. I really tried to enjoy this course. I poured time into and read the readings but I've just come to the conclusion that you can live without it. A complete waste of time done by Sonia Simone who just can't wait to provide and bestow gargantuan and colossal praise on her lord and savior, the king of content marketing himself Mr. Brian Clark!

My god that was dreadful, he's a man with a blog that Jesus on a surfboard. Not exactly the gold standard for unique individuals. But this is not hate for Brian, he seemed like a normal person in the dreadfully boring podcast sessions that you'll be required to sit through.

For a course that talks about engaging your audience they sure did their best to make it as bland and unoriginal as it could have been. Please do much better next time. You have a good base, just a flat out terrible way of executing.

By Cosmos

Feb 21, 2021

The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.