It is very useful course for any marketer. I would like to add more examples of ideal emphaty map and more examples of great text including four types of content. The course with many examples will be the best!

I love the reading materials as well as the concepts of 7A framework and Empathy map. But it seems like too many MP3 files during the course. It is better to transverse the audio files to video presentation.

I really like the course. Thank you for the opportunity given to be a part of it. Please do try to include current materials for study and references. I observed that most of the materials are from 2012.

This course has honestly helped me so much in my day job and taught me so much about writing and marketing. The content of the show deserves 5 stars I only a few (now solved) technical issues in between

It was great experience, you get to learn a lot in depth and it truly gives you an opportunity to do something on your own. All you have to do is stay loyal and honest to what you do while learning .

This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

Very good course, it made me gain a vast knowledge on the Content Marketing topic. However, I believe the podcasts would be more easy to get and to focus on with some visual schemes during them.

Resultó ser más interesante de lo que esperaba, durante el curso hay un par de peer reviewed assigments y quices. Aporta información y ejercicios relevantes para poner en practica lo aprendido.

This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.

A very good course and gave me lots of new insight about the matter.

I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.

If you put a transcript for podcast, you will get another stars. Hope UC Davis will make it soon. Overall, it's a great course to improve my skills. Thank you Sonia Simone and UC Davis

Great course, and if you are a freelance or do you work specially in this type of business, will help you a lot in how to develop a great content marketing for your blog / website...

Wish there was only more specifices on how to write, yes there are umpteen amounts of examples but never divulging into one indusrty just for the sake of it very just "marketing"

Excellent course to learn if you want to hold grounds in the marketing business. The strategies and how to manage your true audience will help you constantly grow your business.

This is great course for content marketers looking to improve their skills. It provides a lot of instruction on how to analyze your customer and effectively connect with them.

Valuable content, professional mentoring program, purposeful experience practices, and excellent ebook material to keep widening and crafting the Content Marketing knowledge.

After going through this course I have a much clearer understanding on content marketing and the applicable strategies to make the content more effective and purposeful.

In the podcast audio interview, it is highly difficult to keep concentration as it doesn't have video. It would be great if audio interviews can be changed to video one.

Great course to help you dive into the world of content strategy and media. its a great way to introduce yourself to the concepts and fundamentals of content marketing.

Very thorough and insightful. A great way to learn new things and refresh your memory of the content marketing insights you might have forgotten throughout your career.

Informative, engaging, and interactive through assignments and discussion posts throughout the course. I'm not a content marketer by training and I enjoyed this class!

Overall a good effective course for a marketer /content writer

Certain Podcast given are not informative specifically those given in Week-4 -types of content creation

It is really good. A lot to learn. it has been designed not only to learn also to execute the learning at the same time. I think it is the best part of the course.

Its a great course for beginners and refreshers. If you already have experience on digital marketing and content creation, you should be able to link them together.