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There are 4 modules in this course
This course will help you to discover how to flip your logical thinking and reasoning mind to enable you to generate a wide range of innovative ideas. Using techniques such as the SCAMPER (Substitute, Combine, Adapt, Modify, Put, Eliminate, Reverse) method to assist in generating ideas, you will assess when to apply the different thinking modes appropriately in the ideation process.
You’ll apply critical reflective thinking to avoid personal biases and unintended consequences when you develop potential solutions. You will also analyse proto-concepts critically to ensure their suitability and the likelihood of positive impact.
Via text-based resources and task books, you’ll gain comprehensive understanding and benefit from in-depth reference points as you formulate your ideas and plans.
This week, you will dive into the process of creative thinking to solve systemic challenges. You will learn how to generate a broad range of ideas to address your defined sustainability issues.
What's included
8 readings2 assignments1 discussion prompt
Show info about module content
8 readings•Total 44 minutes
Welcome to the course•4 minutes
Course requirements•6 minutes
Engaging with your tasks•7 minutes
Introducing ideation for systemic challenges•5 minutes
What is ideation?•7 minutes
Divergent and convergent thinking modes•6 minutes
Ideation rounds illustrated•7 minutes
Week 1 summary•2 minutes
2 assignments•Total 60 minutes
Week 1 assignment•30 minutes
How much do you know already?•30 minutes
1 discussion prompt•Total 10 minutes
Your task: Introduce yourself•10 minutes
Developing sustainable business ecosystem concepts
Module 2•3 hours to complete
Module details
This week, you will learn how to converge your ideas into concrete concepts to take forward and test throughout the rest of the course.
What's included
11 readings2 assignments1 discussion prompt
Show info about module content
11 readings•Total 64 minutes
Introduction to Week 2•3 minutes
Rules and techniques for effective ideation•2 minutes
Using hybrid brainstorming•7 minutes
Ideation rounds•5 minutes
Your task: Ideation technique 1 – Pre-mortem•7 minutes
Your task: Ideation technique 2 – Worst idea technique•7 minutes
Your task: Ideation technique 3 – Round robin•7 minutes
Your task: Ideation technique 4 – Reverse brainstorming•7 minutes
Your task: Ideation technique 5 – Creative opposites•9 minutes
Your task: Ideation technique 6 – Sustainability ideation cards•7 minutes
Week 2 summary•3 minutes
2 assignments•Total 60 minutes
Week 2 assignment•30 minutes
Week 2 self-assessment•30 minutes
1 discussion prompt•Total 70 minutes
Sharing your Ideation technique output•70 minutes
Converging on sustainability concepts
Module 3•3 hours to complete
Module details
This week, you will converge your thinking to make decisions about which ideas to take forward or to leave behind.
What's included
5 readings3 assignments1 discussion prompt
Show info about module content
5 readings•Total 92 minutes
Welcome to Week 3•4 minutes
Converging on final concepts•15 minutes
Creating a sustainability concept card•30 minutes
Your task: Understanding sustainability concept consequences•40 minutes
Week 3 summary•3 minutes
3 assignments•Total 90 minutes
Week 3 assignment•30 minutes
Week 3 self-assessment•30 minutes
Week 3 self-assessment•30 minutes
1 discussion prompt•Total 6 minutes
Sharing your refinement task outputs•6 minutes
Refining sustainability concepts
Module 4•2 hours to complete
Module details
This week, you will refine the ideas you are considering taking forward and reflect on how this will affect your draft systems map from course 2 in the Coursera Specialization 'Sustainability for business success'.
What's included
4 readings2 assignments2 discussion prompts
Show info about module content
4 readings•Total 53 minutes
Welcome to Week 4•2 minutes
Concept refinement technique – the SCAMPER method•40 minutes
Your likely concept impacts•1 minute
Conclusion and next steps•10 minutes
2 assignments•Total 60 minutes
Course graded assignment•30 minutes
Week 4 self-assessment•30 minutes
2 discussion prompts•Total 30 minutes
Understanding how your concept impacts your systems map•20 minutes
Your task: Reflect on the course•10 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.