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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,101 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

KM

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Well articulated material and easy to digest byte sized elements. Covers well the topic of design thinking and how it blends with corporte and product strategy to result in design strategic thinking.

KK

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The content and the way content has been delivered is great.

Business canvas- the templates, the thought provoking questions can be applicable to real life business challenges.

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251 - 275 of 289 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By K60 B T H Y

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Feb 19, 2024

quite basic to start learning about the elements of design strategy, beginner friendly course

By Nicholas M P

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Mar 27, 2024

Curso muito bom para nível iniciante. Para pessoas que não tem contato prévio com o tema.

By Benoit d C

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Feb 12, 2021

It really enjoyed learning these methodologies that help converting ideas into business!

By Harul M

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Mar 5, 2019

Very good course for a solid introduction on design thinking for business strategy.

By Darcy B

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Oct 11, 2021

Quick and easy way to start applying design thinking to more strategic concepts.

By Mathew N

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Apr 3, 2020

Good insight on design thinking and its application in Corporate environment.

By Kartikey G

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Jul 11, 2020

A good primer and experience on business strategy and design thinking.

By Deepesh K S

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May 19, 2022

Need to have more peer graded assignment to understand each lessons.

By Thomas O

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Nov 13, 2020

I think the course was nicely put together. Well done to the team.

By Marisse P

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May 2, 2021

This course is good! There will be always room for improvement.

By Bhavesh L

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Jun 15, 2020

Fruitful course with excellent content & tutor.

By Farooque G B

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Jul 24, 2022

Excellent course with good explanation.

By Yuen T

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Feb 9, 2019

A good introduction to Design Strategy.

By Alessandra C

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Sep 18, 2020

very interesting and well explained

By Cloarec J

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Nov 9, 2023

Interesting but too high level

By Jorge I V P

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Jan 25, 2022

Congratulations! Great course!

By Ivan T

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Jan 3, 2020

nice and concise course.

By Andy R

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Feb 11, 2019

Clear video, concise!

By An s

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Sep 6, 2020

Great content

By Parag B D

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Sep 27, 2021

Good course

By Hitesh C

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Apr 28, 2021

Good One

By Piyush S

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May 20, 2022

By Romeo Z

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Jan 29, 2022

The instructors are great and present a lot of valuable information and insight. My crtique is that the instructors shared a lot of wordy definitions rather quickly. The instructors read from a teleprompter speedily to get a lot of information in the videos to keep them short, but it resulted in a longer time spent within the videos having to jump back and pause videos often to play catch up with my note taking. A lot of great information is missed when the instuctors speed through their lessens, regardless of the ability to start, stop, rewind videos.

By Filipe G

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May 30, 2020

The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS