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Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

669 ratings
184 reviews

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

Feb 7, 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,

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76 - 100 of 182 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Mohammed A

Mar 31, 2019

I give 5 stars for: perfect content with amazing presenting and fantastic prepared.

By Kishan J

Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

By Teresa R

May 8, 2019

Fantastic course , lots of information, practical experience and lots of learning

By Shamasundara

Jan 4, 2021

It is an Excellent and enriching course. Examples/case studies were very good.

By els k

Apr 16, 2020

very insight full, interactive and detailed course. I can highly recommend this

By Faizal S

Dec 18, 2018

A pro Course for Design thinking and I earn a great knowledge from this course

By Raiker S N

May 24, 2021

Awesome teaching skills and case study made it more simpler to understand.

By Vjaceslavs L

Dec 16, 2020

Very good and practical course conducted in a highly professional manner.

By Warren K

Dec 20, 2019

The course is useful in getting fresh insights into setting up a business

By Luiz G R

May 19, 2020

Great course, with very clear concepts presented in a friendly manner!

By Vera J

Feb 26, 2021

I think this was really helpful, I am glad to be a part of this class


Apr 18, 2020

The course structure and the assignments were really very insightful

By Jerome D

Apr 18, 2020

This course was interesting and well organised. I recommend it.

By Regina R

Jan 29, 2020

Very clear content and proactive way to apply the knowloadge.

By Najem d

Aug 27, 2018

It's a rare opportunity to raise quality for leadership

By Steven B E

May 8, 2021

It is an excellent course, with very helpful material.

By Jose C C

Oct 19, 2020

I really enjoyed the course. It is really innovative.

By Amy L

Nov 17, 2019

Wonderful, informative and practical, thanks so much!

By Anthony C A

Dec 10, 2020

this course helped me a lot in design thinking area

By Juan F

Aug 19, 2018

Great opportunity to upgrade my bussiness knoledge.

By Vamsee J

Jun 12, 2020

Teaches you Design Strategy in a practical manner.

By Henrique C

Jun 8, 2020

Great content, lecture very good. Highly recommend

By sameer p

Feb 15, 2019

great course and thanks for giving it for free

By Ganesh H D o M

Mar 6, 2021

Best course offered by University of sydney

By Christian A

May 23, 2019

I really learned what I expected to learn.