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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

684 ratings
190 reviews

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

Feb 7, 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,

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101 - 125 of 190 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By sameer p

Feb 15, 2019

great course and thanks for giving it for free

By Ganesh H D o M

Mar 6, 2021

Best course offered by University of sydney

By Christian A

May 23, 2019

I really learned what I expected to learn.

By Nutthakarn S

Feb 10, 2019

Course is very clearly, easy to understand

By Sanjay M

Jun 19, 2020

A very detailed step into Design Thinking

By Wim V

May 19, 2020

Very well structured course, interactive!

By Anoop D

Jun 28, 2020

all modules are described efficiently

By Giuseppe L

Apr 7, 2019

A very well done course! Recommended.


Nov 4, 2019

very nice course, than you coursera


Jun 3, 2020

That was really amazing training

By matthew h

Aug 22, 2018

A good introduction to this field

By Nese

Jun 30, 2020

It was a great jorney, thank you

By Homero G F N

Jul 15, 2019

Very good content and structured

By Amarjeet S S

Jun 11, 2020

Great learning and information.

By Fady I

Sep 11, 2019

Great one, totally recommended.

By Julie W

Jun 23, 2021

Practical - good case studies

By Rexie A

Jan 15, 2021

Very helpful and informative.

By Astrofil H M

Jul 13, 2021

I've learned a lot! Thanks!

By Ravi S J

Apr 5, 2021

Nice course for beginners.

By Eber S

Jul 3, 2018

A very interesting course!

By Bayron M

Oct 6, 2020

Amazing course, loved it!

By Aziel G

Jul 13, 2020

Wonderful course indeed.

By 521_Archana S L

May 6, 2019


By Manisha P

Jun 4, 2020

Very interesting course

By Roelof D P

Mar 15, 2020

Good informative course