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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,980 ratings
643 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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351 - 375 of 630 Reviews for Digital Marketing Analytics in Practice

By Kristen S

Mar 13, 2016

Great course!!

By Joel D B C

Sep 10, 2020

Great Course.

By Pulkit S

Apr 5, 2020

Great course.

By Rizwan H

Oct 12, 2019

great love it

By Natalia M G A

Jul 9, 2019

Great course!

By Alex W

Jun 10, 2018

Great course!

By Desislava M

Jul 13, 2017

Great course!

By Anupam D

Aug 15, 2016

Great course.

By Eduardo A F V

Nov 5, 2020

Great Course

By Saeed M

Oct 30, 2020

Great course

By Vladislav S

Jun 21, 2020

Great course

By Garikayi C

Apr 14, 2020

great course

By Nishesh S

Apr 4, 2020

great course

By Annamalai

Jul 3, 2019

great course

By Sarunya W

Jun 11, 2018

Great Course

By Sushan k

Apr 11, 2018

nice lecture

By Pradeep K

Aug 30, 2017

Great Course

By Vinayak P

Dec 19, 2016

great course

By Nwachukwu H C

Sep 16, 2016

Great course

By Khoder K T

Dec 9, 2020

Thank a lot

By Luis m Y

Sep 15, 2020

Great info!

By Deepankan K

Aug 16, 2020

Really nice


Aug 10, 2020

nice course

By Vincent O

Jul 10, 2019

Good course

By ahmed a f

Jun 17, 2017

very useful