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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,986 ratings
646 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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526 - 550 of 631 Reviews for Digital Marketing Analytics in Practice

By Marco A S

Aug 28, 2017

Very clear and insightful

By Kristo R

Sep 3, 2015

Basic, but good knowledge

By Raj

Oct 22, 2019

Highly useful course

By Amir s

Jan 23, 2017

It is a good course

By Jacky Y

Mar 6, 2016

No actual practice

By Ahmed Z

Mar 14, 2016

Great. Thank you.

By K.S.Bhuvanesh

Sep 14, 2015

Awesome course

By Sunidhi P N

Aug 24, 2020

Amazing info

By Weili Y

Oct 7, 2017

Very useful~

By Nikhil G S

Mar 27, 2020

exceptional

By Suresh B

Feb 17, 2017

It was good

By geksut

May 6, 2016

I love it!

By SANO A

Aug 18, 2016

Great!

By Venkatesh m

Sep 25, 2020

good

By Sani K

Sep 21, 2020

Good

By sherif E A R

Jul 19, 2020

good

By Muthukumaran M

Apr 27, 2020

Good

By qizhou c

Feb 6, 2020

Hard

By Ahmed S M A

May 23, 2018

good

By Svetlana I

Feb 13, 2018

good

By Bishoy m

Jul 24, 2017

good

By ABDOU O I

Oct 20, 2020

God

By Muhammad S A

Sep 25, 2020

ok

By Vasundhara S

Sep 13, 2020

..

By Angeline M

Feb 5, 2019

For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.

I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.