Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

It was easier than I thought in the sense that there weren't actually analytical exercises or presentation to practice, but still good overview of approach and techniques of digital analytics.

It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.

Some of the articles linked are outdated and not even exist on the linked pages ;) But generally, the course was full of helpful informations and more practical than other courses I took.

Learned a whole lot about Digital Analytics in Marketing. An even more practical application of the knowledge gathered would have been even better though (as implied by the course title).

If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.

It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.

The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience

Second part of Digital Marketing analytics, with clear concepts and well instructed by a professor who is also a practical expert in the field. I missed more content density.

Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.

Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.

For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves

I learned a lot about how to actually apply what I learned in the digital analytics in theory. However, there was a lot of repetition, which could have been avoided.

I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.

There should be a real project where we could really build something useful, e.g. conduct an analysis using R and the jupyter notebook and create a report!

This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.

I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

East to understand. Special thanks to the lecturer. Although Most of the links on were not working and needed special permission to access.

This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.

I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.