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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,986 ratings
646 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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451 - 475 of 631 Reviews for Digital Marketing Analytics in Practice

By Carlos A A

Feb 24, 2016

I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.

By Eugene T

Feb 16, 2016

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

By Marcus U

Oct 19, 2017

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

By Rhoda W

Nov 16, 2020

East to understand. Special thanks to the lecturer. Although Most of the links on were not working and needed special permission to access.

By Thiện L

Feb 22, 2016

This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.

By Ryan Y

Sep 16, 2015

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

By Amir M M L

Dec 10, 2019

Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process

By Teresa B

Oct 19, 2017

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

By Mayur V R

Apr 1, 2020

Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.

By Gisela S

Feb 18, 2020

I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.

By Brett C M

Oct 22, 2019

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

By Apoorv S

Jan 9, 2017

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

By Ana S

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

By Beth H

Aug 25, 2018

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

By Nelson D C G

Feb 8, 2016

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

By João T D G

Apr 9, 2017

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

By Carlos A P P J

Apr 19, 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

By PETE C

Mar 13, 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

By CHEN L

Mar 4, 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

By Jaspreet K

Mar 21, 2020

The course gave a good overview about Data Analytics and suggested paths to move forward in this field.

By Valeriia C

Apr 1, 2016

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

By Bjorn D L

May 15, 2020

Some of the available readings are not up to date or are no longer present in the given links.

By Viviana G T

Feb 24, 2020

The content is useful but I would have loved to see practical examples instead of just theory.

By DIBYA J P

Jan 30, 2021

Too much data and lectures, but would be helpful for those actually striving for this career.

By Henry L

Feb 2, 2017

If we can learn by a specific case study to utilize these tools, that would be more practical