Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

East to understand. Special thanks to the lecturer. Although Most of the links on were not working and needed special permission to access.

This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.

I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

Very informative. really liked the professors pace and the way the break down of the different MAP process.

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

The course gave a good overview about Data Analytics and suggested paths to move forward in this field.

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

Some of the available readings are not up to date or are no longer present in the given links.

The content is useful but I would have loved to see practical examples instead of just theory.

Too much data and lectures, but would be helpful for those actually striving for this career.

If we can learn by a specific case study to utilize these tools, that would be more practical