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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,203 ratings
702 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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676 - 689 of 689 Reviews for Digital Marketing Analytics in Practice

By Divya A

Jan 20, 2019

too basic. Relevant for someone who has no background of analytics at all.

By Danilo J d C J

Aug 7, 2016

For a practice course I found that was full of theory

By Ankit K

Feb 10, 2017

Its theoretical.No practical project to do

By Mohamed E H

Jul 18, 2020

Outdated materials, readings and articles

By Mayank S

Jul 22, 2020

I found it a bit disappointing

By Onkar A R

Aug 1, 2022

Not received certificate

By P S K

Dec 7, 2016

Not that helpful for me

By Rishab H

Apr 26, 2017

expected so much more!

By Vanni F

Apr 8, 2022

Repeating the comments I gave to the course "Digital Marketing Analytics in Theory":

I found the course very superficial, with very little to take away.

Even more disappointing in this case, considering that the course title suggests some learnings around practical application.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

By Chaitanya J

Jul 31, 2021

All the content provided in the course just beats around the bush. No real skills can be gained through this course.

By Siddharth S

May 7, 2021

Mostly theory, no interest to pursue this course except for the certificate. Need to add more case studies

By sruthy s

Jun 14, 2021

no certificate after completing the course

By Tianci Z

Feb 1, 2021

Very poorly designed course.

By Rashmi

Aug 16, 2021

I want certi asap!