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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,898 ratings
624 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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151 - 175 of 609 Reviews for Digital Marketing Analytics in Practice

By Mahesh D

Apr 20, 2020

The course was good to start with the journey in digital analytics. thanks, coursera and Illinois

By Richa P

Jan 31, 2017

Superb!!! very useful information i have got after completion of this course. Highly recommended.

By Ghayas A

Jan 26, 2020

Very informative and knowledge about the technical terms in the modern Marketing world practices

By Valeriia S

Apr 14, 2020

This class requires a lot of reading but for sure gives a good basic knowledge of the subject.

By Taferant K

Nov 10, 2015

It was very interesting to understand more the analytic and now this part of my business.

By Nadia P

Oct 24, 2020

Thank you so much to Kevin Hartman and the Coursera Team. Digital Marketing demystified!

By Golam M M A

Jun 22, 2020

Great course! I find the course material very helpful to explore data analytics better.

By Joe F

Jul 9, 2018

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

By Amilcar J L R

Jun 25, 2020

Excellent introduction to data analysis and very good references and support readings.

By Salma A E F F

May 21, 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

By Gustavo A P E

Nov 16, 2020

Great insights of Marketing Analytics and its practical application and implications!

By Mauricio P

May 25, 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

By MD. T R

Jun 30, 2020

Fantastic course, great distribution of content, and an amazing teacher. Thank you.

By Roshen S

Apr 28, 2016

Great content and well presented by the lecturer connecting to the previous module.

By Rumanti D P

Nov 22, 2020

very well delivered, course materials and topics are updated, i am very satisfied!

By Mialy A

Sep 17, 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman

By UDAY P

May 15, 2020

excellent content, gave competent insights about the digital analytics and world

By Andrés P B

Jul 9, 2018

This is an amazing course! I like every course in this specialization until now.

By Sabrina W

Dec 12, 2016

Very good course, give a practical knowledge about digital marketing analytics !

By Hiroany D V C F

Jun 11, 2020

very good course, the instructor very organized in his explanations, I liked it

By Gopakumar V S

Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

By Fausto O

Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

By Madhu T

Jun 5, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

By Andrea R

May 4, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

By Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.