Learner Reviews & Feedback for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign
About the Course
Top reviews
Aug 08, 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
Sep 01, 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
501 - 525 of 575 Reviews for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
By Asfandyar S
•Dec 31, 2018
The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.
By Priya V
•Jan 21, 2019
In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.
By Jennifer B
•Mar 05, 2017
This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.
By SHASHWAT G
•Jun 20, 2020
The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.
By joy
•Jun 21, 2018
Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.
By Saumya T
•Jun 05, 2020
I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.
By Devon M
•Dec 06, 2016
This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.
By Shalakha P
•Mar 15, 2016
The course is very informative for those interested in data analytic and want to go for market research kind of jobs.
By Pedro C
•Oct 26, 2016
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
By Rick
•Mar 26, 2019
This course is very light on actual practical application of analytics. It's more theory than anything.
By Khushkool K
•Jun 26, 2017
Good course material. It should focus more on the tools rather than the theory part of it.
By Gargayee N
•Feb 22, 2017
hands on experience based content would have been appreciated, Its a good course.
By Neda H
•Jul 08, 2016
not enough practical examples. the information is providede on a bit higher level
By Lipan G
•Jun 07, 2020
Apart from theory some practical lessons in R could have been implemented.
By Nikhil N
•May 08, 2018
The nam says theory but it was kind of too much of theory without examples
By Sangeeta D
•Jul 21, 2020
The course could have had more practical application based assignments.
By Xueyan X
•Apr 30, 2019
Informative course; messy organization (readings, assignments, quizzes)
By Ashley A
•Nov 14, 2015
Fruitful course(mainly last few lectures) on data presentation.
By Arvy S
•Feb 12, 2016
Same as the theory class not much examples or case studies....
By Thomson J
•Feb 17, 2017
Good course for basic information about digital analytics.
By Luo J
•Feb 16, 2017
I wished the content and the tests were more challenge.
By Harinarayan B
•Jul 22, 2020
ID verification takes too long. Please look into it,
By Viktor K
•May 06, 2020
Not much practice, very primitive examples and tasks
By Kanakavally R
•Mar 06, 2020
It gives an overview of various tools available. But
By Stefan S
•Oct 03, 2015
Interesting but not much practice despite the title.
