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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,201 ratings
701 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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576 - 600 of 689 Reviews for Digital Marketing Analytics in Practice

By Raj

Oct 22, 2019

Highly useful course

By amir s

Jan 23, 2017

It is a good course

By Jacky Y

Mar 6, 2016

No actual practice

By Ahmed Z

Mar 14, 2016

Great. Thank you.

By Godwin K

Oct 20, 2021

v​ery insightful

By K.S.Bhuvanesh

Sep 14, 2015

Awesome course

By Vanessa A

Apr 13, 2022

Great cource

By Sunidhi P N

Aug 24, 2020

Amazing info

By Weili Y

Oct 7, 2017

Very useful~

By Nikhil G S

Mar 27, 2020


By Suresh B

Feb 17, 2017

It was good

By Egor S

May 6, 2016

I love it!


Aug 18, 2016


By venkatesh m

Sep 25, 2020


By Sani K

Sep 21, 2020


By sherif E A R

Jul 19, 2020


By Muthu k

Apr 27, 2020


By qizhou c

Feb 6, 2020


By Ahmed S M A

May 23, 2018


By Svetlana I

Feb 13, 2018


By Bishoy m

Jul 24, 2017



Oct 20, 2020


By Muhammad S A

Sep 25, 2020


By Vasundhara S

Sep 13, 2020


By Somak R C

Jan 6, 2022

Kevin provided a great structure, fundamental considerations required for marketing analytics. This course (as it says in the very beginning) won't help you to get hands-on. But if you are a hands-on analytics practitioner, looking forward to expanding your domain knowledge - this course is for you. There are some differences from its Theory counterpart - where it talks about the underlying implementation-side considerations, how to create better visuals.

However, the Case Study part must be improved. The one present, I would say - is not even coherent. In courses like this, people wait for this meaty part - and the one presented here is underwhelming. It does not show a flow of a consistent example - how you go from goals to metrics to data sources to aggregations to insights. You start with one example and drift to another. The chart you show here is impressive - but it does not tell a story - provide an insight connected to the company. Where is the story in the analysis presented?