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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
3,101 ratings
664 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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276 - 300 of 649 Reviews for Digital Marketing Analytics in Practice

By Edson d O V

May 3, 2018

Good Course! Great Specialization!!!

By Mai L

Dec 4, 2017

Very interesting and helpful course!

By Marcio

Jun 23, 2017

Amazing course with a great content.

By Siddharth

Jul 9, 2020

Not an easy course to learn,but fun

By ADIL A

May 11, 2020

Very great addition in my knowledge

By Hassan S

Jan 31, 2018

Great course. Strongly recommended.

By Jaime O Z

May 21, 2018

Great course. Totally recommended.

By Raphael d S

Feb 12, 2018

I was very pleased with the course

By Hamza H

Dec 18, 2015

Excellent Course. Quality classes.

By Chloe c

Apr 5, 2020

very useful information to learn!

By Simon P d G

Apr 11, 2018

just need an update of the course

By Mohamad s a

Mar 2, 2021

I learn lot of digital marketing

By vidisha s

Jun 24, 2019

Very useful course all together.

By Saurav K

Jul 6, 2020

This course was really helpful.

By Jolène M

Apr 21, 2020

Very interesting and complete !

By Hailemariam K G

May 18, 2019

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By Nourdine E H

Dec 3, 2017

great course and great teacher!

By Favian R

Aug 4, 2020

Excellent course, thanks Kevin

By Angelo S

Jun 21, 2021

Excellent material, thanks...

By KARTIK D

Oct 4, 2020

great course had a lot of fun

By AMAN S C

May 17, 2020

excellent teaching experience

By PIMMADA S

Apr 19, 2020

Very good and helpful course!

By Lisa B

Jun 1, 2017

Great course. I leaned a lot.

By zengo

Oct 3, 2016

Great insights and enjoyable.

By Podshivalova I

Jul 6, 2020

Very interesting and useful!