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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,904 ratings
626 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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326 - 350 of 611 Reviews for Digital Marketing Analytics in Practice

By Renato A S A

Apr 28, 2018

Great course!!!!

By Antony J L

Apr 9, 2018

Very good course

By Nancy G

Nov 10, 2020

Thank u so much

By Mr. G V M

Jul 14, 2020

Amazing course.

By Lai K P

Jul 11, 2020

Very insightful

By Jaime A M B

May 19, 2018

Awesome course!

By Esperanza I C

Nov 13, 2017

Excelente curso

By ANDREA F

Jul 8, 2017

***Very nice***

By Joe D

Jul 7, 2016

amazing course!

By Vaso K

Feb 7, 2016

Hard but useful

By ADITYA P

Sep 22, 2020

great insights

By Simran W

Jun 7, 2020

Great learning

By JOSE R

Mar 23, 2017

Good insights!

By Andre E

Feb 20, 2017

Great insight.

By William J B

Mar 30, 2016

Geat stuff....

By Kristen S

Mar 13, 2016

Great course!!

By Joel D B C

Sep 10, 2020

Great Course.

By Pulkit S

Apr 5, 2020

Great course.

By Rizwan H

Oct 12, 2019

great love it

By Natalia M G A

Jul 9, 2019

Great course!

By Alex W

Jun 10, 2018

Great course!

By Desislava M

Jul 13, 2017

Great course!

By Anupam D

Aug 15, 2016

Great course.

By Eduardo A F V

Nov 5, 2020

Great Course

By Saeed M

Oct 30, 2020

Great course