Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,236 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filter by:

351 - 375 of 694 Reviews for Digital Marketing Analytics in Practice

By Sarath B

Apr 5, 2020


Dec 22, 2019

By Jorge I B L

Mar 1, 2017

By Igor P

Nov 4, 2020

By Fernando R

Jun 18, 2019

By Evalyn

Aug 9, 2017

By Andrei B

Jun 27, 2017

By Dhruv B

Apr 1, 2020

By Fúlvio C

Jan 7, 2018

By Elisabeth B

Aug 24, 2017


Jun 11, 2017

By David V

Dec 12, 2016

By Saraswati S

Mar 14, 2016

By jad d

Jan 10, 2021

By Aber H

Oct 22, 2020

By Husnuda P B

Jul 19, 2020

By Sanya K

Mar 11, 2020

By Ashish p

Feb 9, 2020

By grover a

Dec 27, 2019

By Nurlan T

Aug 7, 2019

By Shubham D

Jul 13, 2019

By Elyin M S G

Jun 23, 2019

By Renato S A

Apr 28, 2018

By Antony J L

Apr 9, 2018

By Nancy G

Nov 10, 2020