Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,236 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Filter by:

401 - 425 of 694 Reviews for Digital Marketing Analytics in Practice

By Vladislav S

Jun 21, 2020

By Garikayi C

Apr 14, 2020

By Nishesh S

Apr 4, 2020

By Annamalai

Jul 3, 2019

By Sarunya W

Jun 11, 2018

By Deserthawk 9

Apr 11, 2018

By Pradeep K

Aug 30, 2017

By Vinayak P

Dec 19, 2016

By Henry N

Sep 16, 2016

By Mohamed E A

Nov 17, 2022

By Khoder K T

Dec 9, 2020

By Luis m Y

Sep 15, 2020

By Deepankan K

Aug 16, 2020


Aug 10, 2020

By Vincent O

Jul 10, 2019

By ahmed f

Jun 17, 2017

By Walid H M

Jan 17, 2017

By Muhammad Y

Jan 5, 2022

By Joffrey S

Aug 27, 2019

By Yasnaya G M

Jul 28, 2019

By Christine

Nov 30, 2017

By Luz A A Q

Aug 3, 2017


Jul 5, 2017

By Sara d l F

Dec 12, 2016

By Simantak S

May 1, 2022