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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,120 ratings
673 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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526 - 550 of 659 Reviews for Digital Marketing Analytics in Practice

By Eugenia D

Jan 4, 2016

It is quite basic but gives a nice overview of the subject.

By Rolene

May 10, 2018

This course really helped me to improve my working methods

By Luis A V V

Apr 15, 2020

I love the videos and explanation of each module.

By Ignacio A C C

Aug 27, 2020

Really good information and it is well presented


Apr 16, 2020

Very good and useful detail explain the topic

By Nacer F S

Aug 13, 2017

Its a great course well explained, thank you

By Jean S

Jun 11, 2020

It could have more tools shown for practice


Feb 3, 2016

Module 1 is good. will see and rate later

By Renaud

Sep 25, 2017

I would have appreciated practicing more

By asri p

Nov 12, 2019

Great course and very inspiring content

By Karthicvijay B

Mar 31, 2020

Easy to follow and gave good insights.

By eva g

May 9, 2017

Expecting study cases. Too theoretical


Feb 21, 2021

Very informative and well run course

By Bhargava S K D V

Aug 30, 2019

Interesting course material. Cheers!

By Himanshu D

Sep 22, 2016

Great Module. Enjoyed thoroughly.

By Harsh S

Aug 24, 2020

great for a start in this field.

By Viktor P

Aug 16, 2017

Please update data and services

By Wrishav T

Aug 10, 2015

had a good learning experience

By Maria P U C

Oct 20, 2018

Some videos need subtitles :)

By Seif E T A

Jan 25, 2018

A Great Course, Learned A lot

By Rajkumar A

Dec 27, 2015

Simple, Practical and Crisp.

By vikram R

Apr 14, 2020

Great learning experience.

By Danielle L

Aug 3, 2019

Great, informative course.

By Marco A S

Aug 28, 2017

Very clear and insightful

By Kristo R

Sep 3, 2015

Basic, but good knowledge