Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
3,206 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filter by:

601 - 625 of 691 Reviews for Digital Marketing Analytics in Practice

By Somak R C

Jan 6, 2022

By Angeline M

Feb 5, 2019

By Priti M

Dec 19, 2017

By Andrew S

Mar 22, 2016

By Rishabh G

May 24, 2020

By Ivan R

Jan 15, 2021

By María d l Á Á P

May 9, 2021

By Rujin Z

Feb 18, 2021

By Veronica L

Dec 3, 2019

By Deleted A

Jul 19, 2017

By Himanshu M

Nov 28, 2020

By Luca J

Jul 15, 2020

By Vikram A

Dec 20, 2015

By Andrew O

Feb 4, 2018

By Krisztina F

Jul 21, 2016

By Asfandyar S

Dec 30, 2018

By Priya V

Jan 21, 2019

By Jennifer B

Mar 5, 2017

By SHASHWAT G

Jun 20, 2020

By joy

Jun 20, 2018

By Saumya T

Jun 5, 2020

By Devon M

Dec 6, 2016

By Shalakha P

Mar 15, 2016

By Pedro C

Oct 26, 2016

By Rick C

Mar 26, 2019