Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,236 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filter by:

676 - 694 of 694 Reviews for Digital Marketing Analytics in Practice

By Laurene S

May 9, 2017

By Samuel E

May 22, 2018

By Arda K

Sep 7, 2021

By Rainer S

Mar 8, 2016

By Destinee A G

Apr 22, 2020

By Divya A

Jan 20, 2019

By Danilo J d C J

Aug 7, 2016

By Ankit K

Feb 10, 2017

By Mohamed E H

Jul 18, 2020

By Mayank S

Jul 22, 2020

By Onkar A R

Aug 1, 2022

By P S K

Dec 7, 2016

By Rishab H

Apr 26, 2017

By Vanni F

Apr 8, 2022

By Chaitanya J

Jul 31, 2021

By Siddharth S

May 7, 2021

By sruthy s

Jun 14, 2021

By Tianci Z

Feb 1, 2021

By Rashmi

Aug 16, 2021