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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,904 ratings
626 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC
Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ
Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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476 - 500 of 611 Reviews for Digital Marketing Analytics in Practice

By Gilles M

Feb 29, 2016

Great course. One drawback: exercises are not oriented towards actions

By FERNANDA G R

Jul 1, 2020

Very good course but a little bit repetitve with the previous course.

By Victor N B

May 18, 2020

I think it helped me a lot, but not "in practice" as I was expecting.

By Melissa D

Apr 10, 2017

Great course, with really good information. Instructor is excellent.

By Alejandro M

Mar 20, 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

By Cristóbal O E

Jan 11, 2017

Excellent course for Marketing professionals as well as for novices

By Juan S D

Mar 3, 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

By Jey G

Jun 29, 2020

Really good concepts but th course does not have much practice.

By Diego M

Dec 6, 2019

Some content is outdated in Week 4. For the rest, great course!

By Sangeetha

Sep 23, 2016

Good, however the instructor videos could be better in content.

By Sumair N B

Oct 16, 2019

The course gives us a good understanding of analytical tools.

By Mari

Mar 1, 2017

Great use of information that can be put to use immediately!!

By Eugenia D

Jan 4, 2016

It is quite basic but gives a nice overview of the subject.

By 于若颖

May 10, 2018

This course really helped me to improve my working methods

By Luis A V V

Apr 15, 2020

I love the videos and explanation of each module.

By Ignacio C

Aug 27, 2020

Really good information and it is well presented

By ARYAN S

Apr 16, 2020

Very good and useful detail explain the topic

By Nacer F S

Aug 13, 2017

Its a great course well explained, thank you

By Jean S

Jun 11, 2020

It could have more tools shown for practice

By NATALIA

Feb 3, 2016

Module 1 is good. will see and rate later

By Renaud

Sep 25, 2017

I would have appreciated practicing more

By asri p

Nov 12, 2019

Great course and very inspiring content

By Karthicvijay B

Mar 31, 2020

Easy to follow and gave good insights.

By eva g

May 9, 2017

Expecting study cases. Too theoretical

By Bhargava S K D V

Aug 30, 2019

Interesting course material. Cheers!