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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,793 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JB

Nov 14, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

SV

Aug 19, 2023

My experience over here is exceptional , i am not only fully grabbing the sessions but also enjoying it. Eric sir is the best and explains each module in a very easy way.

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251 - 275 of 486 Reviews for The Digital Marketing Revolution

By Coursera

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Nov 6, 2025

very good i like the easiest and leaned alot

By Nikhil “ S

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Nov 6, 2020

exceptionally excellent lecturer and course

By Cesar S

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Sep 8, 2020

Excellent professor and excellent examples.

By Priscilla A I L

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Jan 2, 2025

Detailed and well-planned course material.

By Neha s

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Jul 24, 2020

This is a very excellent learning course

By Avishek B

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Dec 19, 2021

Very informative and eye opening course

By Pragyan

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Jul 16, 2020

excellent experience withj this course.

By Hồng H

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Jun 8, 2025

i have more knowledge from this course

By TÉRCIA P L

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Apr 6, 2020

excellent, very good quality in matter

By Md I I C

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Aug 12, 2020

Excellent and very Innovative Course.

By Julia A

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May 18, 2020

Very interesting course! Recommended!

By Dewana D

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Oct 7, 2022

great course and easy to understand

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

By Faishal R A

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Feb 11, 2022

Great instructor, thank you so much!

By Favian O R M

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Sep 7, 2020

A really great teacher and dynamics

By Vallabhaneni S

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May 29, 2020

Course is good know about marketing

By Lim K B J

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Mar 29, 2020

Very good analog marketing course.

By Julia

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Sep 20, 2024

information yet. also entertaining

By Lucila S C

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Feb 19, 2024

Muy buen material y explicación!

By Wendy J

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Oct 23, 2019

Amazing Course! Great knowledge!

By Farhad S R

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May 7, 2018

The best course of this package.

By Keki K

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Nov 11, 2017

Thanks for the wonderful insight

By Ledongduytrung L

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Oct 9, 2022

Excellent course. Thanks Eric !

By Ajay K S

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Dec 10, 2020

Nice course, lot of information