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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,892 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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426 - 450 of 686 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By SRIRAM K V

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Oct 11, 2017

Excellent course

By Delvan G

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Apr 30, 2021

the best course

By Ly V T M

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Jan 19, 2022

Really amazing

By Fakhera A Q

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Mar 2, 2021

helpful course

By Enoch D A

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Apr 17, 2020

great course .

By Sushan K

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Feb 9, 2019

awsome course

By Joseph K

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Aug 22, 2018

Great course!

By Claudio S

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Dec 12, 2016

Great course.

By Zulfa S A

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Jun 9, 2023

Great course

By Yashwin K D

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Nov 21, 2021

Educational!

By MUHAMMED Z N K P

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Nov 12, 2020

great course

By HARIPRASAD. R G

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Oct 15, 2020

Thanking you

By Luis m Y

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Oct 10, 2020

Very helpful

By Nekiesha w

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Oct 2, 2020

Great course

By Asamoah F

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Aug 4, 2020

Very helpful

By Raghuraman

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May 29, 2020

Great course

By Faizan K

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May 27, 2020

Nice Couerse

By Ajeet M

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Apr 29, 2020

Great course

By sarunya w

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Jun 16, 2018

Great Course

By Ana C

•

Jun 11, 2018

Great Course

By Daniel C

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Sep 13, 2017

Great course

By Jose S

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Sep 12, 2016

Nice course.

By Vinod P

•

Feb 6, 2016

great course

By Fernando D

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Sep 4, 2015

Good course!

By ameli s

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Nov 18, 2021

Interesante