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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,892 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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451 - 475 of 686 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Amilcar J L R

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May 28, 2021

Excellent..

By Jamila A

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Feb 5, 2021

Spectacular

By xerud 1

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Oct 24, 2020

Informative

By Aanchal g

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Sep 27, 2020

VERY USEFUL

By Tabitha E S

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Sep 25, 2020

Good course

By PALADI S S

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Sep 9, 2020

good course

By VAIBHAV C

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Aug 19, 2020

nice course

By Rohit Y

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Jul 2, 2020

good course

By Sadhana.s (

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Jun 27, 2020

Good course

By Shubham D

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Aug 13, 2019

Nice course

By Ade A P

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Dec 8, 2018

Good Course

By Sidhantha S

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Jul 2, 2017

Thank you .

By Daddy a E G

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Sep 28, 2016

Enjoyed it!

By Mashael M S A

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Nov 25, 2021

very good

By REENA S

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Jun 25, 2021

wwonderful

By Caliph O

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Dec 13, 2020

Thank you!

By Amanda O

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Dec 13, 2016

Excellent!

By M-khaled S

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Dec 31, 2025

I love it

By SOTHUKU P

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Sep 24, 2023

excellent

By Simantak S

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May 1, 2022

very good

By KARNATI S P

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Jul 23, 2021

Excellent

By vayugundla v p

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Jul 23, 2021

excellent

By Sandra C

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Apr 28, 2021

excellent

By Adnan K

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Sep 11, 2020

Excellent

By Shrishti S

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Jul 5, 2020

Thank you