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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,892 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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476 - 500 of 686 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Lucia D

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Jul 5, 2020

very good

By Prasenjit B

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May 14, 2020

very good

By Margarito Z

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Jul 18, 2019

Excelente

By Jaime A M B

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Jun 18, 2018

Excelent!

By Akash M

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Oct 30, 2017

Very nice

By Claudio D S F

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Oct 17, 2017

very good

By Praewan S

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Jul 6, 2021

Flexible

By Jishnu D

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May 26, 2020

Good one

By Eman K A H

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Jun 20, 2018

Exellent

By Samuel A

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Dec 18, 2017

Loved it

By Rachel G

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Oct 22, 2017

too good

By Hugo C M

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Jan 3, 2016

Awesome!

By Võ T G

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Sep 28, 2023

so good

By Joel D B C

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Feb 16, 2021

5 stars

By Tanvi D P

•

Sep 14, 2023

thanks

By ALISHER K

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Aug 19, 2020

Great!

By Christine

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Dec 11, 2017

Great!

By Harish N

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Sep 3, 2024

Great

By Lương A

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Dec 23, 2021

great

By Misbahul A

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Jun 29, 2020

great

By Dr. H A S

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Apr 18, 2020

Great

By Kevin O

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Apr 8, 2019

Great

By maher a

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Feb 6, 2016

great

By Kenneth C P D

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Apr 23, 2025

Nice

By Nguyen T C

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Nov 4, 2024

nice